Tuyển dụng Digital Marketing Specialist tại Hồ Chí Minh

ROLE SUMMARY:

Bring users to VibeX and TalkX through digital channels, with Google Ads and Meta Ads as your core. You will plan, launch, track, and optimize campaigns for global audiences and tie every dollar of spend to real outcomes: trial sign-ups and paying users. You are not "an ad operator who uses AI tools" — you are an AI-powered performance marketer who owns the full pipeline: from strategy and creative, to launch, to tracking, to optimization, by yourself, every day.

KEY RESPONSIBILITIES

1. Google Ads

• Plan, launch, and optimize Google Ads campaigns (Search, Performance Max, YouTube / Demand Gen, Display as relevant)

• Run keyword research, negative keyword management, search-term reviews, and ad copy testing

• Manage bidding strategies, budgets, and Quality Score to lower cost per sign up.

2. Meta Ads

• Plan, launch, and optimize Facebook and Instagram campaigns across the funnel (prospecting, retargeting, lookalike audiences)

• Test creative angles, hooks, and formats systematically; spot and fix creative fatigue early

• Make full use of Meta's automated tools (e.g., Advantage+) while keeping control of performance

3. Creative & Landing Pages

• Produce ad copy and creative variations quickly with AI (text, image, and short video)

• Work with product and design on landing pages and sign-up flows; run conversion rate optimization tests

• Maintain consistent brand voice and quality across channels and languages

4. Tracking & Analytics

• Set up and maintain tracking: GA4, Google Tag Manager, Google Ads and Meta pixel, Conversions API

• Define conversion events across the funnel (visit → sign-up → trial → paid) and keep data accurate

• Build weekly dashboards and monthly reports on CPA, CAC, ROAS, CTR, and conversion rate, with clear next actions

5. Budget & Optimization

• Own channel budgets: allocate, pace, and reallocate toward what works

Budget & Optimization creative, and landing page

• Terminate what doesn't perform — bias toward output and iteration over planning

6. Channel Expansion & AI Workflow

• Test additional channels when the data supports it (LinkedIn, TikTok, Reddit ads, YouTube, email)

• Continuously discover and integrate AI tools and automation into daily campaign operations Workflow

• Document and share repeatable AI-powered marketing playbooks with the global team

• Provide real-use-case feedback to the VibeX team based on your daily workflows.

MUST-HAVE REQUIREMENTSYêu cầu công việc

MUST-HAVE REQUIREMENTS

Experience

• 2–3 years of hands-on experience running Google Ads and Meta Ads with real budgets (SaaS, tech, or app marketing preferred)

• Proven ability to manage campaigns end-to-end: strategy, setup, creative, tracking, optimization, reporting

• Results you can actually show: CPA, ROAS, sign-ups, or revenue you have driven

Analytics & Tracking

• Working proficiency with GA4 and Google Tag Manager; able to set up and troubleshoot conversion tracking

• Solid understanding of funnel metrics and attribution; comfortable with spreadsheets and data analysis

AI & Self-Learning (Critical)

• Daily, hands-on user of AI tools for ad copy, creative, analysis, and workflow automation

• Fast learner: ad platforms change constantly, and you pick up new features and campaign types on your own

• Strong judgment over AI output — you know when it's wrong, off-tone, or off-brand, and you fix it

Language

• English required (fluency) — able to write and edit ad copy and landing page content for global English-speaking audiences

• Japanese or Chinese proficiency is an advantage

• Self-disciplined with a strong sense of ownership and responsibility

• Data-driven: decisions backed by numbers, results explained clearly

Mindset

• Fast iteration: hypothesize, ship, measure, learn

• Pioneer mindset: thrive in early-stage environments where you co-build the playbook with the team

NICE TO HAVE

Bonus Qualifications

• Experience marketing SaaS, dev tools, or AI products

• Experience with LinkedIn, TikTok, Reddit, or YouTube ads

• Email marketing and automation experience (e.g., HubSpot or similar)

• Basic video or image editing skills for ad creatives

• Familiarity with vibe coding / no-code platforms (VibeX, v0, Lovable, Bolt, etc.)

• Basic SEO knowledge; experience with Looker Studio or SQL

• Google Ads and Meta Blueprint certifications (not required)

COMPENSATION & BENEFITS

Annual Leave

• Annual leave per Vietnamese Labor Law

• 2 additional company holidays (Mid-Autumn Festival, Christmas)

• 90-minute monthly menstrual leave for female employees

Bonuses

• 13th-month salary

• Performance bonus

• Holiday bonus

• Birthday bonus

Insurance & Health

• Full Social, Health, and Unemployment Insurance (SHUI) per Vietnamese Law

• Premium annual health check-up

Allowances

• Lunch allowance

• Monthly team activity allowance

• Sports and bonding activity sponsorship budget

Team & Culture

• Premium retreats at 5-star destinations (company trip, outings)

• Regular happy hour events

• Monthly employee birthday celebrations

AI Stack

• Claude Max and Gemini provided via company account

• Real, daily experience working with agentic AI — career capital you cannot get elsewhere

• Early access to TalkX (our AI assistant messenger launching soon)

• Global exposure: collaborate with teams in Korea, USA, and Vietnam

HIRING PROCESS

• Step 1 - Application Review: We review your application and get back to you promptly. Please submit your CV and all materials in English.

Step 2 — Pre-Interview Assignment: Upon shortlisting, you complete one assignment and submit it before the interview: a one-page paid media plan for a SaaS or app product of your choice (VibeX or any other). Include target audience, budget split between Google Ads and Meta Ads, sample ad copy or creative concepts for each, KPIs, and how you would track and optimize. The assignment must be completed in English.

• Step 3 - Interview: The interview will be conducted in English. We will discuss your assignment, campaigns you have run with real numbers, and how you approach learning new things.

• Step 4 - Decision: We will communicate the outcome after the interview.

HOW TO APPLY:

What to Submit:

1. Your résumé in English (PDF preferred)

2. Any campaign results you are proud of — anonymized screenshots, a case study, or a side project (optional but encouraged)

Important Note:

Real campaign results and self-driven learning are what we value most. What you have actually run and improved matters more than your résumé. Show us the work — that's what counts.

Quyền lợi

• Thưởng: 13th-month salary
  Performance bonus
  Holiday bonus
  Birthday bonus
• Chăm sóc sức khoẻ: Full Social, Health, and Unemployment Insurance (SHUI) per Vietnamese Law
  Premium annual health check-up
• Nghỉ phép có lương: Annual leave per Vietnamese Labor Law
  2 additional company holidays (Mid-Autumn Festival, Christmas)
  90-minute monthly menstrual leave for female employees
• Cơ hội du lịch: Premium retreats at 5-star destinations (company trip, outings)
• Hoạt động nhóm: Monthly team activity allowance
  Sports and bonding activity sponsorship budget
  Regular happy hour events
  Monthly employee birthday celebrations
• Khác: Lunch allowance
  Claude Max and Gemini provided via company account
  Real, daily experience working with agentic AI — career capital you cannot get elsewhere
  Early access to TalkX (our AI assistant messenger launching soon)
  Global exposure: collaborate with teams in Korea, USA, and Vietnam