Tuyển dụng Digital Marketing Lead tại Hồ Chí Minh

The Vietnam Digital Marketing Lead is responsible for developing and executing digital marketing strategies for the company’s multi-brand Home Appliances portfolio in Vietnam, in alignment with APAC regional direction.

The role leads local digital initiatives across Paid Media, Social Media, SEO/SEM and digital performance, working closely with Regional/HQ teams, local Marketing & Sales teams, agencies and partners to drive brand awareness, consumer engagement, lead generation and business growth.

Responsibilities

1. Digital Strategy & Campaign Management
   • Develop and execute Vietnam digital marketing plans in alignment with APAC strategies and local business priorities.
   • Localize regional strategies into relevant campaigns for the Vietnamese market.
   • Manage multiple digital campaigns and brands, ensuring effective and timely execution.
2. Paid Media & Performance Marketing
   • Plan, manage and optimize Paid Media across Meta/Facebook, Google, TikTok and Zalo.
   • Drive qualified traffic, engagement, leads and conversions based on business objectives.
   • Continuously optimize media performance and ROI based on data and insights.
3. Social Media & Content Direction
   • Oversee local social media channels including Facebook, TikTok, YouTube and Zalo OA.
   • Lead digital content direction to strengthen brand positioning, product communication and consumer engagement.
   • Ensure all content follows brand guidelines and maintains professional, constructive messaging.
4. SEO, SEM & Digital Ecosystem
   • Drive localized SEO/SEM strategies to improve search visibility, traffic and conversion.
   • Monitor website and search performance and identify optimization opportunities.
   • Support CRM/Email Marketing initiatives where relevant to local business objectives.
5. Analytics, Reporting & Optimization
   • Monitor and analyze key digital KPIs, campaign performance, conversion and ROI.
   • Prepare regular performance reports with actionable insights and recommendations.
   • Collaborate with APAC/HQ to continuously optimize digital activities.
6. Sales & Commercial Support
   • Partner with Sales and Commercial teams to align digital activities with business objectives.
   • Support product launches, promotions and sell-out campaigns across retail chains and distributor networks.
   • Connect digital initiatives with online and offline consumer journeys.
7. Stakeholder, Agency & Vendor Management
   • Coordinate closely with Regional/HQ teams and local cross-functional stakeholders.
   • Manage digital agencies, media partners and vendors, including briefs, timelines, deliverables and performance.
   • Ensure local execution is aligned with regional standards and business priorities.
8. Budget Management
   • Manage and monitor the Vietnam digital marketing budget.
   • Handle monthly FCT (Forecast) and ACT (Actual) tracking and reporting.
   • Coordinate budget applications, expense tracking and effective allocation of digital investment.

Yêu cầu ứng viên

Job requirements

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• Minimum 5 years of Digital Marketing experience, including at least 2 years in a senior or lead role.
• Strong experience in Paid Media, Performance Marketing, Social Media and SEO/SEM.
• Experience managing multiple brands/categories, agencies and digital budgets.
• Background in Home Appliances, Consumer Electronics or FMCG is highly preferred.

Technical & Professional Skills

• Hands-on knowledge of Meta Ads, Google Ads, TikTok Ads, Zalo Ads, Google Analytics and Google Search Console.
• Strong understanding of digital KPIs, conversion, ROI and performance optimization.
• Strong analytical and data-driven mindset with the ability to translate data into actionable recommendations.
• Experience with CRM/Email Marketing is an advantage.
• Google Ads, Google Analytics or other relevant digital certifications are an advantage.

Language & Personal Competencies

• Business-fluent English is mandatory for daily communication and collaboration with APAC/HQ.
• Chinese proficiency is a strong advantage.
• Strong communication, presentation and stakeholder management skills.
• Agile, proactive and able to manage multiple projects and brands in a fast-paced environment.

Quyền lợi được hưởng

Benefits

• Dynamic & innovative workplace: An open-minded environment that encourages creativity and fresh ideas.
• Strategic impact: Direct involvement in key projects alongside leadership teams.
• People-first culture: A supportive workplace where people come first, with the chance to be part of a meaningful transformation journey.
• Attractive rewards:
  • Competitive salary and comprehensive benefits.
  • 100% probation salary.
  • 16 annual leave days per year.
  • Social insurance package as regulated by law.
  • Personal health insurance coverage.
  • Engaging annual teambuilding and internal bonding activities and many other exciting perks waiting for you to explore!
• Growth & development:
  • A global organization strongly committed to talent development and long-term career growth.
  • Internal training programs to enhance professional expertise and soft skills.