Channel Sales Manager (Fintech, Banking, Life Insurance Distribution)

Role summary

Vietpay is hiring Channel Sales Managers to build and scale our referral-driven distribution engine in Ho Chi Minh City, Hanoi, and Da Nang. This role is for a process-driven channel leader who creates predictable growth by recruiting independent resellers and referral partners, building a staged CRM-based sales process, and training partners to execute consistently.

We strongly prefer candidates who have built distribution at scale in Fintech, Banking or life insurance through independent agents or resellers, where success depends on recruiting, training, motivating, and managing a large independent sales force. Experience in banking, fintech, or insurance is highly valued. POS and merchant services exposure is a major advantage.

Key responsibilities

1) Build and scale referral-driven channel sales

• Recruit, onboard, and activate channel partners: independent resellers, referral partners, agencies, brokers, and field sales groups.

• Build a repeatable partner acquisition playbook: targeting, outreach, qualification, contracting, onboarding, activation, and ramp-up.

• Design and grow scalable referral programs with measurable conversion, including accountants, SME networks, consultants, associations, software vendors, telcos, and local business communities.

• Define territory coverage and partner segmentation by city, district, and vertical, ensuring clear routing and accountability.

• Drive partner productivity through cadence: weekly performance reviews, monthly targets, and pipeline coaching.

2) Life insurance style distribution leadership (strong preference)

• Recruit and build an independent seller network consistently, with a clear weekly recruiting rhythm and measurable ramp targets.

• Run structured onboarding, product certification, and selling skills training for independent agents and reseller teams.

• Motivate and manage performance across a distributed sales force using activity KPIs, pipeline health, and conversion discipline.

• Create incentive structures aligned to quality and ethics: activation quality, retention, and compliant selling, not only volume.

• Establish a culture of accountability: follow-ups, disciplined selling habits, and partner scorecards.

3) Build and enforce a CRM-based sales operating system

• Define the staged sales process with clear stage definitions, exit criteria, and next-step rules for both direct and partner channels.

• Implement CRM operating rhythm: lead response SLAs, pipeline reviews, forecasting cadence, activity tracking, and conversion metrics.

• Configure CRM automation workflows: lead routing, reminders, follow-ups, stage triggers, partner attribution, and performance dashboards.

• Ensure CRM adoption and data quality across teams and partners, no ghost pipelines and no unmanaged leads.

4) Recruit, train, and motivate partner sales forces

• Recruit and develop partner sales reps and partner team leaders when needed, with clear role expectations and ramp plans.

• Train partner teams on Vietpay products and value proposition: POS, QR payments, merchant onboarding, settlement, and reporting basics.

• Train selling skills: discovery, qualification, proposal, objection handling, closing, and post-sale handover.

• Build playbooks, scripts, objection handling guides, and partner enablement materials, then run weekly training and role plays.

• Coach in the field through ride-alongs, feedback loops, and structured performance improvement plans.

5) Partner program design and governance

• Design partner tiers and programs: referral partners, resellers, agencies, and strategic partners, with clear benefits and requirements.

• Set partner governance standards: onboarding checklist, compliance requirements, brand guidelines, and ethical selling rules.

• Design incentive plans that reward long-term value, including activation quality, active usage, and customer satisfaction.

6) Execution, reporting, and cross-functional collaboration

• Coordinate with Operations, Risk, Product, and Support to ensure smooth onboarding, activation, and partner issue resolution.

• Own the field feedback loop: competitor insights, objections, pricing feedback, partner friction points, and product gaps.

• Deliver weekly reporting on partner performance, pipeline health, win rates, activation rates, churn drivers, and operational issues.

Performance metrics (examples)

• Number of active partners recruited and producing monthly results.

• Referral lead volume, conversion rate, and partner-to-merchant activation rate.

• Pipeline coverage, stage conversion rates, and forecast accuracy.

• Sales cycle duration, win rate, and time-to-first-transaction after activation.

• Training completion rates and partner sales productivity per week.

• Quality metrics: active usage, churn rate, complaint rate, and compliance adherence.

• Excellent English Speaking and writing

5+ y

Yêu cầu công việc

• Excellent English Speaking and writing

5+ years of channel sales, distribution sales, or partnership sales experience, with team or partner leadership responsibility.

• Strong preference for experience building life insurance distribution through independent agents or resellers, including recruiting, training, and performance management.

• Hands-on experience in banking, fintech, insurance, or other regulated financial services.

• Proven ability to implement and enforce a CRM-based staged sales process (Salesforce, HubSpot, Zoho, Dynamics, or equivalent).

• Fluent English, comfortable working with international teams and leadership.

• Process-driven and metrics-focused, with strong planning, documentation, and follow-through.

• High integrity and disciplined execution, able to set standards and hold partners accountable.

Preferred qualifications

• POS, merchant acquiring, merchant services, or QR payments experience.

• Proven track record building referral networks with measurable conversion and predictable lead flow.

• Experience selling to SMEs and merchants, including retail, F and B, pharmacies, minimarts, and service businesses.

• Strong understanding of funnel math and unit economics, including CAC, activation rate, retention, payback period, and partner ROI.

• Experience building scalable training programs, certification models, and partner enablement systems.

Tools and working methods

• CRM: Salesforce, HubSpot, Zoho, Dynamics, or similar, with strong habits around pipeline hygiene and reporting.

• Sales operations: structured playbooks, scripts, stage definitions, SLAs, and weekly operating cadences.

• Collaboration: Teams, Slack, email, and strong written updates; comfortable coordinating across functions.

Compensation

Depends on experience

Quyền lợi

• Thưởng: Performance-based bonuses and career advancement opportunities.
• Chăm sóc sức khoẻ: Depends on experience and performance
• Giải thưởng: Full Training will be provided to Candidate
• Khác: Competitive compensation package based on qualifications and experience.
  Direct exposure to and collaboration with leading Vietnamese and international banks.
  Dynamic, modern, and professional working environment.