132393 - Marketing Leader- IT

RGF's Client
- a
Japanese company in the technology industry  - is looking for a
Marketing Leader to lead marketing initiatives, strengthen brand awareness, generate qualified leads, support business growth, and develop effective marketing strategies aligned with the company's business objectives.
Working Location:
Dich Vong Hau Ward, Ha Noi City
Monthly Salary:
30,000,000 ~ 40,000,000 VND
1. Strategic Marketing
● Develop and execute overall marketing strategies for: IT Solutions, Software Development Services, Tech Academy
● Define customer segmentation, ICPs, buyer journeys, and positioning
● Build scalable growth and brand awareness strategies aligned with business objectives
2. B2B Lead Generation
● Lead multi-channel demand generation campaigns through: LinkedIn Marketing, SEO, Webinar/Event Marketing, Email Marketing, Paid Advertising, Partnerships & Community Building
● Optimize the funnel from: Awareness → Lead → Opportunity → Customer
● Collaborate closely with the Sales team to improve lead quality and conversion rates
3. Brand & Content
● Develop and oversee content strategies including: Tech insights, Case studies, Founder/Expert branding, AI & Software trends, Academy-related content
● Manage social media, website presence, and overall digital branding
● Strengthen the company’s positioning within the technology ecosystem
4. Academy Growth
● Drive student acquisition strategies for technology training programs in: AI, Software Engineering, Data & Analytics, DevOps/Cloud
● Build and grow learner communities and tech ecosystems
● Organize workshops, webinars, events, and hackathons
5. Team Leadership & Performance
● Lead and develop the Marketing team across: Content, Design, Performance Marketing, Media/Event
● Define KPIs, dashboards, and reporting systems
● Manage marketing budgets and optimize ROI
Bachelor's Degree
​​​
Experience:
From 4 Years of Experience in Marketing Strategy Development
From 2 Years of Practical Experience in Leadership or Management Positions
Experience in one or more of the following industries: IT Services, Software Outsourcing, SaaS, AI/Technology Startups, EdTech
Language:  Japanese - Business Level OR English - Business Level candidates can apply if having extensive marketing experience in the IT industry
Deep Understanding of B2B Marketing Funnels and Growth Strategies
Ability to Combine Strategic Thinking with Practical Execution
Market Research Experience
Preferred Skills/Experience:
Experience in Founder Branding or Expert Branding
Understanding of Developer and Technology Communities
Experience in Community Building or Planning/Managing Technology Events
Practical Experience in LinkedIn Marketing, Performance Marketing, SEO & Content Marketing, and Marketing Automation
High-Level English Communication Skills
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Ngành nghề: CNTT - Phần mềm
Kinh nghiệm: 2 Năm
Cấp bậc: Trưởng nhóm / Giám sát
Hình thức: Nhân viên chính thức
Địa điểm: Hà Nội