Tuyển dụng Senior Media Executive tại Hồ Chí Minh

Full-funnel media planning & operation

• Translate client briefs and brand business goals (GMV, new buyers, category share, launch reach) into full-funnel media plans across Onsite Ads (Shopee, Lazada, TikTok Shop), TikTok, Meta and Google/YouTube.

• Build budget allocation and phasing by funnel stage, platform and campaign moment (mega sale days, launches, always-on), with KPI targets and forecast assumptions stated for each stage.

• Connect paid media with content, video, livestream and affiliate/KOC activity so that upper-funnel investment can be traced to search demand, store traffic and sales on marketplace.

• Set the measurement plan before launch: KPIs by funnel stage, a test-and-learn agenda (creative, audience, bidding, incrementality where possible) and success criteria agreed with the client.

• Own campaign setup, pacing and day-to-day optimization against GMV, ROAS, CTR, CVR, CPA, CAC and new buyer metrics.

• Work effectively with platform automation by focusing on the inputs that drive results: creative, product feed, audience signals, budget and bid guardrails.

• Ensure media operation standards, naming and tracking conventions, and QC checklists are followed on every account.

• Act as the day-to-day media contact for assigned brand partners: run weekly status calls, manage requests and timelines, and flag risks to clients before they become issues.

• Prepare and present performance reports, monthly reviews and QBR materials that explain what happened, why, and what we will do next.

• Coordinate with OnPoint’s Commercial, Content - Video, Livestream, Affiliates & Influencer, Data and Finance teams and with platform partners to deliver one integrated plan for each brand.

AI-native ways of working & teamwork

• Use AI tools daily for data analysis, report drafting, insight generation and competitor research, and share working prompts and workflows with the team.

• Review AI and platform output critically: validate numbers, check brand safety and platform policy, and own the final recommendation to the client.

• Track new news in ad platforms, AI-powered ad products and AI search, and turn them into test proposals for clients.

• Coach junior executives or interns on planning, optimization, reporting quality and client communication.

Yêu cầu công việc

• At least 2 years of experience in a media agency/performance marketing agency, including media planning across the funnel.

• Hands-on experience with Onsite Ads (Shopee, Lazada, TikTok Shop), TikTok Ads and Meta Ads. Google/YouTube experience is a plus.

• Has built media plans with budget split, funnel KPIs and forecasts, and presented and defended them with clients.

• Client-facing experience: running meetings, presenting results, handling pushback and managing expectations.

• Strong analytical skills. SQL, Looker Studio or BigQuery is a plus.

• Active user of AI tools (ChatGPT, Claude, Gemini or similar) in daily work, with concrete examples of how they improved speed or quality of output.

• Ownership mindset and structured thinking. Comfortable with fast change in platforms and ways of working.

• Working proficiency in English, verbal and written communication.

Quyền lợi

• Chăm sóc sức khoẻ:

  Premium Health Insurance

• Máy tính xách tay:

  Laptop provided