Tuyển dụng (Senior) Brand Manager, Respiratory Biologics - HCM

(Senior) Brand Manager, Respiratory Biologics - HCM

The ideal candidate is a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. Then AstraZeneca might be the one for you!

About AstraZeneca and AstraZeneca Vietnam

AstraZeneca

AstraZeneca (LSE/STO/Nasdaq: AZN) is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. Please visit astrazeneca.com and follow the Company on Twitter @AstraZeneca.

AstraZeneca Vietnam

As a Foreign Invested Enterprise with over 600 members, AstraZeneca is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.

Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 – 2024) with various other industry awards from BritCham, EuroCham, and government agencies.

What you’ll do

Job Description / Capsule

Manage the brand/therapeutic area: developing and implementing of marketing plans (brand strategic and operational plans, launch readiness plans) to achieve the brand objectives and outcomes.

Building and management P&L of brands/therapeutic area aligned with company objectives.

Typical Accountabilities

Developing and deploying strategies to achieve business’s goals, maintain/improve sales, profit, and market share, both with current and future indications.​

Overseeing and developing messaging of relevant content to ensure tactical execution ladders up to brand imperatives.​

Ensuring successful and timely execution of marketing brand plans; implementing key promotional tactics to drive the brand strategy and support overall brand goals. ​

Working effectively and closely with members of marketing and matrix team to ensure appropriate understanding and implementation of the product strategies.​

Working collaboratively with medical, legal and promotional compliance teams to develop and execute high impact marketing materials.​

Managing and work with external vendors to create personalized marketing campaigns.​

Analysing market research, data sources, and interaction with key opinion leaders and customer-facing teams to mine customer insights.​

Supporting development of brand digital strategy delivering channel insights and tactical recommendation and leading execution of digital brand campaigns, tactics and programs to drive operational effectiveness, business impact and meet objectives.​

Leveraging digital capabilities to drive customer engagement for the brand. Examples may include web sites, interactive visual aids, email, display ads, remote engagement and search engine marketing.​

Effectively managing project scope, budgets, timelines, and deliverables for assigned projects.​

Assisting in the development of the brand strategy and annual brand plan based on thorough understanding of customer needs and market dynamics.​

Leading all aspects of tactical implementation, including timelines, creation of materials, and training of internal stakeholders and field-base professionals.

Marketing strategy

• 1. BRAND STRATEGY:  Develops brand narrative and KPIs to set direction and deliver strategy
• 2. INSIGHT: Anticipates trends to better understand the market environment, develop marketing vision and set brand direction based on evidence and logic

Brand Plan Execution

• 1. CUSTOMER: Prioritises customer needs; designs and articulates the value proposition; designs marketing campaign reflecting improvements in the customer journey
• 2. ENGAGEMENT PLAN: Prepares and executes customer sequence activities and executes campaigns across channels
• 3. Key EE engagement
• 4. CONTENT: Build marketing materials that help to deliver brand strategies & help to increase brand competitive advantages & address brand issue (if any).
• 5. RESEARCH: Applies the latest techniques to deepen understanding of customers and the market, anticipating trends over time
• 6. BUSINESS ACUMEN: Conducts robust budget planning and operational financial management

People

• 1. PROJECT LEADERSHIP: Applies sound business acumen and valuable insights to drive results through optimal decision making, influencing without a formal leadership position
• 2. TEAMING: Builds cross-functional capability, leveraging differences and establishing collaborative networks to contribute to high-functioning, cohesive teams
• 3. PARTNERSHIPS: Optimises internal and external partnerships to deliver high-quality outputs aligned to brand plan both globally and within the US.
• Education, Qualifications, Skills and Experience
• Education: Bachelor’s degree is required with science expertise as preferred​
• 3-5 years pharmaceutical experience, with at least 1 year of marketing or adjacent marketing experience​
• Prior experience Biologics, Oncology, Immunology or Specialty therapeutic area preferred
• ​
• Exceptional analytics capability​
• Ability to think and execute innovative marketing plans​
• Proven leadership skills ability to connect and collaborate across matrix organizations ​
• Strong organizational and interpersonal skills, with proven project management experience to drive performance​
• Strong attention to detail​
• Acts with a sense of accountability and urgency​
• Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice​
• Strong interpersonal skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure​
• Experience and effectiveness in the presentation of marketing messages​
• A flexible, team orientated attitude, willing to contribute own skills to deliver AstraZeneca priority projects​
• Desired
• ​
• Second degree, e.g. MBA. PhD​
• Prior professional marketing experience​
• Excellent command of MS Excel and MS PowerPoint​
• Self-starter, and proactively driving projects toward successful completion
• Launch experience a plus
• Marketing Functional Capabilities
• 1. CX Mapping, Design & Implementation: Customer experience mapping and experience design; Service design, launch and scaling; Partner and ecosystem management.
• 2. Analytics & Insights: Understanding market environment; Understanding our customers; Measuring Impact
• 3. Strategic Direction & Value Proposition: Crafting a value proposition.
• 4. Content Strategy & Management: Content Strategy and Experience Planning; Content production and governance; Content deployment and optimization.
• 5. Omni-Channel Execution: Customer engagement plan; Campaign design and deployment; Key account and influencer strategy
• Individual Capabilities
• Analytical Acumen
• Discriminating and analysing information to draw logical conclusions
• Creative Reasoning
• Exercising good judgement and creative or original thought when faced with new or unfamiliar problems
• Social & Emotional Intelligence
• Recognising and appreciating the value of multiple perspectives and fostering collaborative, meaningful relationships
• Resilience
• Remaining positive and persisting in the pursuit of goals despite challenges or setbacks
• Learning Agility
• Adopting a growth mindset and aspiring to continually reskill e.g. e