Tuyển dụng Senior Brand Content Specialist tại Hà Nội

1. Brand Storytelling & Content Strategy

Deeply comprehend the brand strategy, core values, and identity, translating them into creative, culturally resonant communications tailored to target audience preferences.

Campaign & Message Development: Collaborate on crafting Key Messaging, creative concepts, and content strategies for new product launches, branding initiatives, and major brand events.

Content Roadmap & Calendar: Formulate campaign-level Content Roadmaps as well as weekly/monthly Content Calendars aligned with marketing and business objectives.

2. Omnichannel Content Creation & Social Operations

Lead content campaigns from concept to execution (A-Z). Independently manage timelines and collaborate seamlessly with Design, Media, and external Agency partners.

Develop copy and optimize contents across all brand touchpoints, including Social Media, Website, Landing Pages, Ad Copy, and POSM materials, KOL/ KOC campaigns.

Social Operations & Performance Tracking: Manage social content scheduling, moderation, and regular performance reporting to monitor audience feedback and drive continuous optimizations.

Coordinate seamlessly with internal cross-functional teams and external agency partners to ensure timely, high-quality project delivery.

3. Creative Project Coordination

IMC Concepting & Brainstorming: Proactively contribute creative ideas during brainstorming sessions to build overarching communication concepts for Integrated Marketing Communications (IMC) campaigns (spanning ATL/BTL, Master Events, Key Visuals, and Activations).

Participate in developing creative copy and concepts for creative projects.

Other work allocated by Line Manager

Experience: 5+ years in Marketing, Copywriting, or Creative Content Creation (with 1–2 years in a senior or equivalent role). Agency experience is a strong plus.

Creative Conceptualization: Skillfully bridges copywriting and visual aesthetics to select the most effective storytelling medium for target audiences.

Omnichannel Execution: Hands-on experience developing versatile content across digital, social, and traditional media touchpoints.

AI-Savvy: Highly proficient in leveraging AI tools as a daily assistant to optimize workflows, develop unique hooks, and speed up production quality.

Problem-Solving Mindset: Solution-oriented, strong logical, and critical thinker who adapts quickly in fast-paced environments and consistently delivers under tight deadlines