Tuyển dụng CMO, Global Products tại Hồ Chí Minh

• GTM Strategy & Positioning
• Identify target segments among 2.4 million global GenAI content creators/KOLs and GenAI learners. Develop positioning and narratives, and automated content-generation pipelines using agent-fleet-calibrated authoring tools. Run large-scale parallel A/B testing; use compounding agent loops to analyze conversion, generate insights, and validate strategic assumptions.
• Design KOL recruitment and learner monetization funnels and sequencing (freemium, subscription, B2B seats, creator revenue share). Launch a two-sided network by seeding supply before demand, addressing the cold-start problem, and balancing supply and demand growth. Turn strategy into quarterly OKRs, weekly operating rhythms, and budgets; reallocate quickly based on evidence.
• Content, Brand & Demand Generation
• Run founder-led and KOL-led content engines across flagship content, long-form and short-form video, social posts, newsletters, and partner co-posts. Build a proof-based brand through verifiable case studies, user outcomes, and authentic social proof.
• Plan and supervise performance marketing funnels with automated tools and agent teams: paid social, landing pages, lifecycle messaging via Email/Zalo, and clear unit-economics guardrails for scaling or stopping campaigns.
• Lead B2B go-to-market: design-partner pilots with SMEs, case studies, and a repeatable sales-ready pipeline.
• Build Software Products with 100% AI-Native Engineering | Strong Plus
• Independently or with AI Architect support, build or upgrade end-to-end GTM tools: KOL/creator CRM and deal desk, funnel and attribution dashboards, lifecycle automation, social listening pipelines, and content repackaging workflows.
• Learn on the job to deliver 2–4 complete projects per month—not just features—leading “1.5-person squads” that deliver in 1–2 weeks what previously took 4–6 people 2–3 months.
• Apply multi-agent orchestration, compounding loops, AI-native infrastructure, and Pyramid Principle problem structuring (“Vẽ Voi”).

Yêu cầu công việc

• Requirements
• GTM Leadership Skills
• Strong first-principles analytical thinking; able to generate original strategies, campaigns, and funnels rather than blindly follow industry assumptions.
• 8+ years in marketing or growth, including 3+ years leading a GTM function; launched at least one tech product and scaled it to repeatable growth.
• Hands-on across creator/KOL marketing, community-led growth, content, and performance marketing; able to execute each channel personally before hiring.
• Data-driven operator comfortable with funnels, cohorts, attribution, and unit economics (CAC, LTV, payback).
• B2C subscription, marketplace or network-effect product experience, and B2B SaaS for SMEs, are strong pluses.
• Experience in both Vietnam and global/English-speaking markets; fluent English.
• Experience at a US tech company, Southeast Asian unicorn, or startup is a plus.
• AI Builder Skills | Good to Have
• Comfortable building with AI tools such as Claude Code, OpenAI Codex, or Google Antigravity; able to ship simple workflows without waiting for engineering.
• Product instinct: identify a gap, specify a solution, and drive it to completion.
• Experience shipping end-to-end tools that support marketing strategy, such as dashboards, CRMs, automations, or data pipelines, is a strong plus.

Quyền lợi được hưởng

• Benefits & Culture
• Competitive compensation with performance bonuses every six months.
• For top performers (Top 10%), salary growth and stock option awards can be 6× those of regular employees (Lower 35%).
• Stock options cover 90% of mid-level managers and experts, and 20% of lower-level staff.
• Distinctive Silicon Valley-style culture: Radical Candor, “Voi” Structuring, quarterly data-driven OKRs, semester Round Tables (“Stone Your Boss”), “Ice Tea” conflict-resolution conversations, and monthly All-Hands Meetings.