Tuyển dụng Marketing Manager tại Hồ Chí Minh

1. Marketing Strategy & Brand Management 

• Develop & implement annual, quarterly & monthly marketing strategies and plans across Tribe's five venues. 
• Define clear marketing objectives, priorities and channel strategies in line with business and venue objectives. 
• Maintain consistent brand positioning, identity, tone of voice and customer experience across all venues. 
• Identify market trends, customer insights & new opportunities to strengthen brand awareness & market share. 

2. Campaigns, Promotions & Digital Marketing 

• Lead the strategy and planning of integrated marketing campaigns, promotions, launches and key calendar 
• moments. 
• Set campaign objectives, target audiences, key messages, budgets, timelines and measurement criteria. 
• Oversee digital marketing, paid media and other relevant marketing channels to maximise reach, engagement 
• and commercial return. 
• Review campaign performance and optimise activities based on data and business results. 

3. Social Media & Content Strategy 

• Own the overall social media and content strategy as part of the Marketing function. 
• Set content direction, priorities and standards for social media across all relevant platforms. 
• Oversee the Social Media Executive and Designer to ensure content is on-brand, timely and aligned with 
• campaign objectives. 
• Review social media performance and use insights to improve content and audience growth. 

4. CRM & Customer Engagement Strategy 

• Develop the overall CRM and customer engagement strategy across Tribe's portfolio. 
• Define customer segmentation, database marketing and targeted customer communication initiatives. 
• Develop campaigns that support customer retention, frequency, loyalty and lifetime value. 
• Work with Sales and Operations to maximise the use of customer insights and customer data. 

5. Partnerships, Events & Commercial Support 

• Identify and develop relevant marketing partnerships, collaborations and opportunities that strengthen brand exposure and commercial performance. 
• Provide marketing direction for events, promotions and new product or venue initiatives. 
• Work closely with Sales and Operations to ensure marketing initiatives support revenue objectives. 

6. Team Leadership & Management 

• Lead, coach and manage the Marketing team, including the Assistant Marketing Manager, Social Media 
• Executive, Designer and relevant interns or external resources. 
• Set priorities, allocate resources and establish clear workflows and responsibilities. 
• Develop and maintain departmental SOPs and working processes to improve efficiency and accountability. 
• Manage external agencies, freelancers and suppliers when required. 

7. Budget, Reporting & Performance 

• Prepare and manage the marketing budget and monitor spending against approved plans. 
• Establish marketing KPIs and evaluate campaign, digital, social media and customer engagement performance. 
• Prepare regular marketing reports for management, including performance, key insights, issues and recommendations. 

Yêu cầu ứng viên

Education 

• Bachelor's degree in Marketing, Business, Hospitality or a related field. 

Experience 

• Minimum 5 years of relevant marketing experience, preferably including F&B/hospitality. 
• Proven experience developing and executing integrated marketing strategies and managing a marketing team. 

Skills 

• Strong strategic marketing, brand management, digital marketing, CRM and analytical skills. 
• Strong leadership, communication, project management and stakeholder management skills. 
• Proficiency in CRM, digital platforms and Microsoft Office or equivalent tools. 

Industry Knowledge 

• Strong understanding of F&B/hospitality consumers, market trends and competitive positioning.

Quyền lợi được hưởng

• Cross Training: Focuses on multi-skilling and internal promotion pathways.
• Internal Discount: Highlighted as a key perk across all venues/brands.
• Staff Party & Team Building: Covers annual company trips and social events.
• Full Labor Law Benefits: Explicitly mentions full statutory coverage (BHXH, BHYT, BHTN) to reassure candidates.