Tuyển dụng Marketing Manager tại Hồ Chí Minh

Role Overview

OROCA is looking for a Marketing Manager to lead the Marketing team and own the company’s brand and growth agenda, building strategy, driving cross-functional execution, and delivering brand awareness, acquisition, revenue, and long-term brand equity.

Key Responsibilities

• Develop and lead OROCA’s marketing strategy across brand, growth, content/social, campaigns, and performance.
• Lead, coach, and manage the Marketing team: priorities, ownership, performance, and ways of working.
• Translate business goals into clear objectives, roadmaps, and measurable KPIs.

Core KPIs: Team performance, marketing roadmap delivery, campaign effectiveness.

• Own and grow OROCA’s brand ecosystem across owned media, social, and content touchpoints.
• Define brand voice, messaging, and content/social strategy to ensure consistency and differentiation.
• Oversee planning, publishing quality, and optimization; coordinate internal teams and partners for execution.

Core KPIs: Brand awareness, impressions, engagement, follower growth, content performance, %SOV.

• Plan and execute integrated campaigns across brand, acquisition, sales, and retention.
• Own end-to-end campaign process: objectives, insights/idea, channel plan, budget, timeline, and post-analysis.
• Align with cross-functional teams/partners and optimize performance across brand and growth KPIs.

Core KPIs: Traffic, leads, customers, marketing revenue, CTR, CR, ROAS, CAC, and campaign ROI.

• Develop and govern brand guidelines across all marketing and communication touchpoints.
• Review and ensure quality/consistency of creatives, copy, campaign messages, and marketing materials.
• Shape brand narrative to fit dental/healthcare e-commerce and target customer context.
• Lead market/customer/competitor research and track trends in dental/healthcare e-commerce and platform categories.
• Analyze campaign, content, customer behavior, and funnel data to generate actionable insights.
• Turn insights into strategy updates, growth opportunities, and optimization recommendations.
• Manage marketing budgets (monthly/quarterly/annual) and balance brand vs. growth investment.
• Track efficiency and optimize performance metrics (e.g., CAC, ROAS) and marketing contribution to revenue.
• Build dashboards and reporting cadence; provide data-driven reviews and recommendations to management.

Yêu cầu công việc

• Bachelor’s degree in Marketing, Business, Communications, or related fields.
• 8+ years in Marketing, including at least 2+ years leading or managing a team.
• Experience in e-commerce/tech/startup and/or healthcare/dental and B2B/B2C platforms is a plus.
• Strong understanding of brand, content/social, campaign planning, acquisition, funnel optimization, and analytics.
• Ability to balance brand building with growth/performance marketing.
• Strong communication: excellent Vietnamese; good English (written & spoken).
• Hands-on with (or able to direct) key tools/partners: GA, paid ads platforms, CRM, creative tools; work effectively with agencies and stakeholders.

Skills & Competencies

• Strategic thinking; build roadmaps linked to business objectives.
• Strong leadership: coaching, resource planning, and performance management.
• Campaign planning and execution excellence across brand and growth.
• Data-driven decision-making with strong brand and customer sensitivity.
• Startup fit: hands-on, fast, resilient, transparent, and results-oriented.

Ideal Candidate Profile

You will own marketing outcomes end-to-end - set strategy, lead execution, and shape how OROCA builds its brand, grows users, and drives revenue. You combine brand, growth, leadership, and startup mindsets.

• Brand mindset: build trust and differentiation.
• Growth mindset: drive acquisition, conversion, and revenue.
• Leadership mindset: develop people and build systems.
• Startup mindset: flexible, hands-on, and results-focused

Quyền lợi được hưởng

• Competitive salary package based on experience and capabilities, including base salary and KPI/performance bonuses.
• Opportunity to directly contribute to the company’s branding and growth strategies.
• Dynamic, professional, and growth-oriented working environment.
• Empowered to propose and execute innovative marketing ideas and campaigns.
• Opportunity to build, lead, and develop the Marketing team.
• Provided with the necessary budget, tools, and platforms to support marketing activities.
• Full participation in social insurance, health insurance, and unemployment insurance in accordance with labor laws.
• Additional benefits including holiday bonuses, Tet bonus, birthday gifts, and other internal welfare programs.
• Regular salary reviews based on performance and contribution.
• Opportunities for professional training and leadership development.
• Clear career advancement path toward Head of Marketing or Marketing Director roles.
• Company trips, team-building activities, and annual internal events.