Tuyển dụng Marketing Communication and Branding Senior tại Hà Nội

The Senior Executive, Brand & Communications – GROHE Vietnam leads brand building for GROHE in Vietnam, making GROHE the desired choice for target consumers in the premium segment. The role owns brand communication end to end (strategy, brand campaigns, PR, media and KOL partnerships, new product launch communication and brand content) and is measured not only on reach and awareness but on the qualified demand it brings to GROHE touchpoints, especially the LEC. It makes the most of GROHE’s existing assets (global GROHE content, hotel and project references, partner media and the LEC) to build a premium brand efficiently within a fixed budget, working closely with the B2B, B2C and LEC teams, Product Marketing and GROHE RHQ / APAC.

Key Responsibilities

1. Brand Communication Strategy & Planning

• Translate the GROHE global brand direction into a clear communication strategy for Vietnam.
• Build the annual communication strategy and plan in line with the desired brand shift: target audiences, message architecture, channel roles and campaign calendar, aligned with the B2B, B2C and LEC plans.
• Define communication KPIs along the funnel (reach, awareness and consideration among target customers, and qualified traffic to GROHE touchpoints) and set up a practical way to measure them.
• Bring consumer, media and competitor insight into the brand strategy, including social listening, and propose where GROHE should focus to stand out from premium competitors.

2. Integrated Brand Campaigns & Digital

• Run integrated campaigns that build the brand and bring qualified customers to GROHE.
• Plan and deliver 360° brand campaigns focused on premium lifestyle and high-value consumers (luxury travel, high-end residential).
• Own GROHE brand content and tone on social media and brand digital channels; agree with the B2C team how paid and performance media are split between brand building and conversion.
• Run digital activity as test-and-learn pilots with clear success criteria; scale what works and stop what does not.
• Coordinate with the LEC team, Sales and the CRM team on lead capture and handover, so that campaign demand turns into qualified visits.

3. PR, Media, KOL Partnerships & Reputation

• Build GROHE’s presence in premium lifestyle and design circles, prioritising earned and partner media, and protect the brand’s reputation.
• Manage media relations and PR with premium lifestyle, design and architecture media.
• Develop KOL, KOC and design influencer partnerships that fit GROHE’s positioning and reach target customers credibly.
• Co-communicate with hotel and developer partners to use their brand, media and audiences for GROHE, with B2B and A&D Development.
• Monitor brand mentions and lead the response to negative publicity or social media issues, escalating to the Commercial Marketing Leader and LIXIL Corporate Communications as needed.

4. New Product Communication

• Lead go-to-market communication for new products and categories.
• Lead launch communication for new and hero products, working with Product Marketing (NPD Fittings and NPD Fixtures).
• Coordinate launch roll-out with B2C (consumer channels and points of sale), B2B (partners), the LEC team (launch events and experience) and Training (sales and partner training content).
• Measure launch impact against agreed targets and share learnings for future launches.

5. Brand Content, Assets & Consistency

• Build a content system that is produced once and used many times across channels.
• Produce key visuals, videos, photography and content for B2C and B2B use, planned so it can be reused across channels, campaigns and partners.
• Localise GROHE global / APAC content and assets before creating new ones.
• Turn B2B references (luxury hotels, developer projects) into B2C brand stories with the B2B team.
• Act as guardian of the GROHE brand guidelines at every touchpoint and maintain the brand asset library so all teams use approved assets.
• Ensure all advertising and KOL content complies with Vietnamese advertising regulations (including product claims and paid-partnership disclosure) and LIXIL policy.

6. Agency Management & Spend Efficiency

• Get the most impact from every unit of budget and show brand progress.
• Manage the brand communication budget manage and evaluate creative, digital, media and PR agencies, challenging cost and quality, following LIXIL procurement processes.
• Prioritise owned, earned and partner media before paid media, and keep production cost under control through reuse.
• Track campaign results, and report learnings and recommendations to the Commercial Marketing Leader.

Yêu cầu công việc

Education:

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.

Experience:

• Minimum 5 years’ experience in brand management, integrated communication or digital marketing, on the client side or at an agency.
• Experience with premium or luxury brands (home, lifestyle, fashion, hospitality, automotive or consumer durables) is strongly preferred.
• Proven experience leading product or brand launches end to end, and managing agencies and a marketing budget.

Communication & Stakeholder Management:

• Fluent English (written and verbal) for working with GROHE RHQ / APAC; native or fluent Vietnamese.
• Strong creative judgement and ability to brief and challenge agencies.

Personal Attributes:

• Ownership mentality, proactive and results-driven.
• Curious about design, architecture and lifestyle trends.

Quyền lợi

• Thưởng: 13th month
  Performance Bonus
  Year-End Bonus
• Chăm sóc sức khoẻ: Private Healthcare Insurance
• Xe đưa đón: Shuttle Bus