Head Of Marketing

Role Overview

As the Head of Marketing, you will be responsible for shaping and executing marketing strategies that elevate SmartOSC’s brand as a premium, high-end technology partner in global markets. Working closely with our CEO—an esteemed member of exclusive entrepreneur groups with an extensive network of C-level clients—you’ll leverage strategic insights to strengthen our brand positioning. You’ll lead a dynamic team, oversee high-impact campaigns, and drive initiatives that amplify SmartOSC’s visibility and reputation in the industry. This role requires a balance of creative vision, strategic thinking, and hands-on execution to achieve impactful results.

Key Deliverables & Responsibilities

• Strategic Planning: Develop and implement effective marketing strategies that align with SmartOSC's business goals, brand vision, and market position.

• Brand Building Expertise: Proven track record of elevating brands to a premium, high-end status in competitive global markets, with an understanding of positioning strategies that resonate internationally.

• Campaign Management: Oversee multi-channel marketing campaigns, ensuring consistency across all platforms, including digital, social media, content, events, and more.

• Content & Brand Development: Drive brand-building initiatives by creating and curating high-quality content that resonates with our audience and promotes brand consistency.

• Event Management: Plan, coordinate, and execute both internal and external events, including webinars, trade shows, industry conferences, and brand activations, to boost brand awareness and engagement.

• Public Relations: Develop and maintain relationships with media contacts, manage press releases, and create PR strategies to enhance SmartOSC’s public image and strengthen media presence.

• Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

• Market Analysis & Insights: Conduct market research and competitor analysis to stay informed on industry trends and identify opportunities for growth.

• Budget Management: Manage the marketing budget, ensuring optimal allocation of resources across initiatives and tracking ROI on campaigns.

• Collaboration & Stakeholder Engagement: Work closely with sales, product, and other teams to align marketing strategies with company objectives and facilitate effective cross-functional communication.

• Performing other duties as required

• Bachelor’s degree in Ma

Yêu cầu công việc

• Bachelor’s degree in Marketing, Branding, Business, Communication, or a related field. A Master’s degree or additional certifications in digital marketing, brand strategy, or business management is a plus.

• Minimum of 8 years of professional experience in the marketing industry, with at least 3 years in a senior role such as Marketing Director. Proven track record in leading successful marketing initiatives and managing high-impact projects across various channels and markets.

• Hands-on experience in B2B marketing with a focus on international markets.

• Familiarity with the technology or e-commerce sectors is a significant advantage.

• Proficiency in Strategic Marketing Development.

• Communicate effectively with all levels of management, boards of directors, and staff as well as external individuals and groups.

• Experience in leading, managing, and mentoring marketing teams. Ability to inspire and develop team members across functions (e.g., Event Management, SEO, Content, PR) to achieve strategic goals. Skilled at fostering a collaborative team environment and motivating team members to excel.

• Exceptional oral and written communication skills in English.

• Strong analytical skills with a data-driven mindset, capable of measuring campaign performance, interpreting metrics, and optimizing strategies based on insights. Proficiency in marketing analytics tools and a focus on ROI-driven outcomes.

Quyền lợi

• Chăm sóc sức khoẻ: Premium health care
• Đào tạo: Firm’s Certified Qualifications Sponsorship for career development
• Cơ hội du lịch: Annual company trip inside or outside Vietnam
• Hoạt động nhóm: Other fun activities: happy hour, quarterly team building, football club, yoga club, swimming club, charity activities, etc. Free entertainment parties: Birthday party, Anniversary party, Sum-up Party, Year-End Party, etc.
• Khác: Attractive salary package Salary review twice a year Flexible working hours (between 7:30am – 7:30pm on staff’s preference) Working in one of the largest digital transformation agencies in Asia – Professional English environment