Tuyển dụng Director, AI Visibility and GEO Strategy

Company description

Welcome to Our World

We’ve been leading the charge in the affiliate industry from day one—establishing performance marketing and paving the way for future innovations. We're known for maintaining one of the largest, most reliable partnership platforms with impeccable, personalized service.

Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction) stands as the most trusted name in performance marketing. We specialize in building partnerships between top brands and reputable publishers to drive revenue and business growth. CJ’s industry-leading solutions make us the platform of choice for over 3,800 global brands across sectors like retail, travel, finance, technology, and home services. As part of Publicis Groupe, our savvy data capabilities, cutting-edge tech, and strategic expertise facilitate genuine connections, allowing brands to reach consumers wherever they are.

A Quick Peek at Affiliate Marketing

Think back to your last online purchase. Did an influencer tip you off about a great product and offer a discount? Or perhaps you relied on a trusted review site to make your decision? Whatever path you took, affiliate publishers likely played a role by influencing, informing, or helping you find the best deal. CJ connects brands with these publishers, creating valuable resources for shoppers like you.

At

CJ, we’re not just participating in the creator economy, we’re helping define its future.

CJ Influence is our end-to-end influencer and creator commerce solution, built to turn cultural relevance into measurable business impact. We operate at the intersection of content, commerce, and data, designing creator strategies that don’t just generate buzz, but drive full-funnel performance and deliver real revenue outcomes.

From TikTok Shop and Amazon to DTC and in-store retail experiences, our team builds and activates high-performing creator programs across the entire commerce ecosystem. We partner with some of the world’s most recognized Fortune 1000 brands, helping them unlock growth through authentic creator relationships that convert.

What sets us apart, and what you’d be a part of, is our proprietary, market-leading technology. It empowers us to identify the right creators, activate them at scale, and continuously optimize performance based on real-time data. This isn’t guesswork or vanity metrics, it’s a performance engine built for modern marketing.

Joining CJ Influence means working at the forefront of a fast-evolving space, where creativity meets analytics, and where your work directly shapes how brands grow in the creator economy. If you’re excited by innovation, measurable impact, and building what’s next, you’ll fit right in.

Overview

We are seeking a Director, AI Visibility & Affiliate GEO Strategy to lead client strategy for this emerging category. This individual will serve as the strategic lead across AI Visibility and Generative Engine Optimization (GEO) engagements, helping enterprise advertisers understand where they are showing up in AI-generated experiences, why they are being cited, and how they can strengthen their presence through content, publisher, and visibility strategies.

This role sits at the intersection of SEO, affiliate, content, publisher ecosystems, and AI-driven discovery. The ideal candidate combines deep strategic thinking, strong client leadership skills, a solid foundation in SEO and organic visibility, and an understanding of how publishers, content, and authority signals influence both traditional search and AI-generated recommendations.

Responsibilities

Client Strategy & Leadership

Serve as the strategic lead for AI Visibility and GEO engagements across a portfolio of enterprise clients.

Consult with advertisers on how AI platforms are influencing customer discovery, evaluation, and purchasing behavior.

Develop client-specific AI Visibility strategies aligned to business objectives, category dynamics, competitive landscape, and visibility opportunities.

Present strategic recommendations, executive insights, and thought leadership to senior client stakeholders.

Act as a trusted advisor on emerging trends in AI-driven commerce, search, content, and digital discovery.

Serve as a strategic advisor on the evolving convergence of SEO, GEO, content strategy, and AI-driven discovery.

Guide clients through organizational changes required to adapt to AI-powered search and recommendation environments, helping align digital, content, SEO, PR, affiliate, and commerce stakeholders around shared visibility objectives.

GEO & Visibility Optimization

Translate visibility data into actionable recommendations designed to improve brand representation across AI-generated responses.

Identify opportunities to strengthen presence across publisher, content, comparison, review, and recommendation ecosystems.

Develop strategic roadmaps designed to improve citation share, competitive visibility, and category presence.

Advise clients on strategic investment priorities based on visibility gaps, citation analysis, competitive insights, and business objectives.

Partner with activation, media, and investment teams to translate strategic recommendations into executable publisher and content investment plans.

Provide strategic GEO (Generative Engine Optimization) guidance, helping clients understand how content, authority signals, publisher presence, and brand representation influence visibility within AI-generated responses.

Educate clients on the relationship between SEO, content strategy, publisher ecosystems, and AI visibility, translating complex technical concepts into actionable business recommendations.

Identify opportunities to improve discoverability through content structure, topical authority, earned visibility, and third-party publisher presence.

Advise on GEO best practices spanning on-site content, off-site content, publisher partnerships, comparison content, reviews, and category-specific recommendation ecosystems.

Stay current on evolving AI search, answer engines, retrieval systems, and content indexing trends to proactively guide client strategy.

Publisher & Ecosystem Strategy

Maintain deep knowledge of publisher business models, content ecosystems, and emerging visibility opportunities.

Identify and prioritize publisher, content, and ecosystem opportunities based on citation frequency, category influence, audience relevance, and client objectives.

Develop strategic recommendations that inform publisher investment and content planning decisions.

Partner closely with media, publisher development, and investment teams to ensure strategic recommendations can be translated into scalable activation plans.

Collaborate with publisher development teams to identify innovative visibility opportunities, emerging partnerships, and marketplace trends.

Evaluate the strategic value of various visibility approaches, including sponsored content, editorial partnerships, performance affiliate opportunities, commerce content, CPC models, and other publisher engagement solutions.

Develop frameworks and decision-making models that help clients prioritize visibility investments across publisher ecosystems.

Measurement & Insights

Leverage AI Visibility measurement platforms and commerce intelligence tools to identify trends, opportunities, and risks.

Develop strategic narratives from visibility, citation, competitive intelligence, and category data.

Monitor client performance against visibility objectives and identify optimization opportunities.

Partner with analytics and product teams to evolve measurement frameworks and reporting methodologies.

Analyze SEO, content, and visibility signals alongside AI visibility insights to identify opportunities for increased discoverability and competitive differentiation.

Connect traditional search performance indicators, publisher authority, and content coverage trends with AI visibility outcomes to inform strategic recommendations.

Cross-Functional Leadership

Collabor