Tuyển dụng Trade Marketing Executive

Purpose of position

The purpose of this position is to develop trade marketing plans and consumer activity plans to drive offtake & sales volume in key on & off trade customers to ensure that company meet short & mid-term growth objectives.

Report to

Regional Trade MKT Manager

Key stakeholders

Internal: Sales, MKT, PPM, RTM

KEY RESPONSIBILITIES

• Lead the development of Consumer Promotion tools (CPT Program) for ON & OFF Trade channels:
• Develop customer & shopper insights for assigned channels. Translate insights into business building opportunities within specific customers, sub-channels
• Develop channel initiatives that support BPA to achieve target full year.
• Identify opportunities and develop monthly/quarterly/yearly trade program

Sales Performance Analysis

• Analyze sales data, channel performance metrics, and market share to assess the effectiveness of channel development strategies.
• Identify areas for improvement and implementing corrective actions to achieve sales targets.
• Provide regular reports and updates on channel development activities, sales performance, and market trends to relevant stakeholders.
• Bachelor’s Degree in Business, Marketing or related fields
• At least 1-2 years in trade marketing, sales FMCG
• Ability to communicate clearly and concisely, both orally and in writing (Good communication skill in both Vietnamese and English)
• Skillful in computer software: Excel, Words, Powerpoint etc
• Good understanding of the retails landscape, market trends, and customer/shopper insights
• Good at analytical and translate into market insight
• Highly motivated, energetic, and strong team player
• Outgoing, comfortable in nightlife/drinking environment