Tuyển dụng SNS Marketing & Content Manager tại Hồ Chí Minh

I. JOB OBJECTIVE

Responsible for amplifying the core brand message “DISCOVER BEAUTY BEYOND” across all digital platforms; developing and executing SNS channel strategies, creating trend-driven and engaging content, and directly managing and optimizing conversion-focused advertising campaigns to strengthen brand awareness and drive retail sales growth.

II. KEY RESPONSIBILITIES

1. SNS Strategy & Channel Management

• Develop and implement an integrated social media communication strategy across TikTok, Facebook Fan Page, Instagram, YouTube Shorts, and other relevant platforms, ensuring consistency with the core brand message “DISCOVER BEAUTY BEYOND.”
• Develop monthly content calendars aligned with brand positioning and sales promotion campaigns.

2. Creative Content Production & Beauty Trend Activation

• Take the lead in developing creative concepts, writing scripts, and coordinating the production of viral short-form videos, beauty educational content, and product review videos that align with the latest TikTok and Reels trends.
• Define visual direction and communication style with a strong aesthetic appeal, delivering inspiring brand stories that encourage women and younger audiences to discover their unique beauty.

3. Paid Media Management & Optimization

• Directly set up, allocate budgets, manage, and optimize conversion-focused advertising campaigns across TikTok Ads and Meta Ads (Facebook/Instagram).
• Monitor and optimize key performance metrics, including ROAS, CPA, CPC, CPM, and Conversion Rate (CR), to maximize the return on every advertising dollar spent.

4. KOC/KOL Partnerships & Performance Measurement

• Research and develop a network of relevant KOCs, KOLs, and Beauty Bloggers; initiate contact, negotiate contracts, and execute product review campaigns that align with the “DISCOVER BEAUTY BEYOND” brand spirit.
• Consolidate campaign data, evaluate performance on a weekly and monthly basis, and report results directly to the Management Board.

Yêu cầu ứng viên

Professional Experience

• At least 5 years of experience in Social Media and/or Digital Marketing.
• Proven hands-on experience in the Cosmetics, Beauty & Personal Care, Fashion, or FMCG industries is required.

Comprehensive Skill Set

• Proficient across all three key areas:
• Strategic planning
• Hands-on photo and video content production
• Conversion-focused advertising management, including TikTok Ads and Facebook Ads

Platform Expertise

• Strong understanding of TikTok and Meta content distribution algorithms, as well as consumer preferences and behavior in Vietnam’s beauty market.

Aesthetic Sense & Trend Awareness

• Strong modern aesthetic sense and a sharp eye for the latest viral and social media trends.
• Deep understanding of brand storytelling and how to effectively communicate a brand’s story through content.

Management Skills

• Strong project timeline and progress management skills.
• Good teamwork and collaboration skills.
• Ability to work under pressure and meet sales and performance KPIs.

Quyền lợi được hưởng

• Salary: VND 30,000,000/month.
• Campaign Bonus: Performance-based campaign bonus based on achieved sales results and ROAS.
• Creative Environment: Generous budgets for advertising and media production, with opportunities to freely experiment with bold and innovative creative ideas.
• Insurance: Full Social Insurance, Health Insurance, and Unemployment Insurance contributions in accordance with Vietnamese regulations.
• Employee Benefits: Exclusive employee discounts on cosmetics and beauty products, along with gifts and opportunities to experience new product launches.
• Other Benefits: Holiday and Tet bonuses, 13th-month salary, annual health check-ups, and annual company trips.