Senior Campaign Planning (Brand Planning), Marketing - ShopeeFood

Own end-to-end campaign planning for the Enterprise segment, with a focus on SJBP brands, driving GMV and Order growth.

Develop integrated campaign strategies across promotions, voucher schemes, and in-app visibility to support brand and business objectives.

Partner with BD, BnP, BI, CP Ops, and Communications to translate campaign strategies into effective and timely execution.

Monitor performance across the Enterprise segment and individual brands, identify performance gaps and growth opportunities.

Translate data and performance insights into actionable optimization plans to improve brand performance and business outcomes.

Yêu cầu công việc

4+ years of relevant experience in Campaign Planning, Brand Planning, Category Management, Marketing, or related fields.

Strong understanding of campaign and business performance metrics, including GMV, Orders, Traffic, and CR.

Strong analytical and problem-solving skills, with the ability to translate data into actionable business insights.

Proficient in Excel/Google Sheets and PowerPoint/Google Slides.

Strong stakeholder management and communication skills, with the ability to manage multiple priorities, collaborate cross-functionally, and drive execution in a fast-paced environment.