Tuyển dụng Senior Business Development Specialist – Home Appliances tại Hồ Chí Minh

About the Company

Heng Leong Hang Group (HLH) is an established Taiwanese business group with extensive experience in international brand management, distribution, and retail operations.

As part of our expansion into Southeast Asia, HLH SEA is developing new business operations in Vietnam, focusing on selected international home appliance and consumer electronics brands.

We are looking for a proactive and commercially minded Business Development Specialist to support our market entry, channel development, and business expansion initiatives.

The position will work closely with the Vietnam Market Lead and regional management team, offering an opportunity to participate directly in building and developing a new business in Vietnam.

Key Responsibilities

• Identify and develop new business opportunities across key retail, e-commerce, and distribution channels in Vietnam.
• Establish and maintain business relationships with major retailers, e-commerce platforms, distributors, and other potential business partners.
• Conduct market visits and competitive analysis covering product assortment, pricing, promotions, channel presence, and market trends.
• Support the development and execution of go-to-market strategies, including product positioning, channel strategy, pricing, and promotional activities.
• Identify market opportunities, channel gaps, and potential business partnerships to support brand expansion.
• Support commercial negotiations, product listings, new product launches, and channel development initiatives.
• Coordinate with internal teams and external partners to ensure effective execution of market development activities.
• Prepare market research reports, competitive analysis, and business development updates for regional management.

Yêu cầu công việc

Required Qualifications

• Bachelor's degree or above.
• Minimum 3 years of relevant professional experience in at least one of the following areas:
• Sales, business development, or marketing within the home appliance or consumer electronics industry.
• E-commerce category management, merchandising, or commercial operations.
• Buying, merchandising, or procurement experience with major retail chains or Key Accounts (KA).
• Proficiency in Mandarin Chinese is mandatory, including business communication.
• Good understanding of Vietnam's home appliance market, retail landscape, and e-commerce channels.
• Strong communication, negotiation, analytical, and problem-solving skills.
• Proactive, self-motivated, and capable of working independently in a dynamic, project-based environment.
• Proficiency in Microsoft Excel and PowerPoint.

Preferred Qualifications

• Experience working with major electronics and appliance retailers, e-commerce platforms, or distributors in Vietnam.
• Experience in air treatment products, small domestic appliances, or premium consumer electronics.
• Existing business relationships with key retail or e-commerce partners.
• Experience in new brand launches, market entry, or channel development.
• Good command of English is an advantage.

Quyền lợi

• Máy tính xách tay:

  Provided by company.

• Khác:

  Opportunity to participate in the establishment and development of a new business operation in Vietnam.

  Direct collaboration with the Taiwan headquarters and exposure to international business practices.