Tuyển dụng Senior Brand Manager / Brand Manager tại Hồ Chí Minh

Effectively lead cross-functional task force in launching New Products which includes, but not limited to, limited-edition offering, packaging innovation, and reformulations.

Effectively and efficiently lead the development and execution of integrated 360 degrees marketing campaigns of brands/ portfolio in charge using the most relevant and modern touchpoints. Experienced in Media Strategy is a plus

Identify and work-out relevant consumer and shopper insights in analyzing industry and brand performance, identify opportunities for growth, and recommend programs to leads to San Miguel brand growth.

Work closely with the all-relevant Agencies and the Team for detailing, implementation and monitoring the campaigns and plans.

Assist Trade Team in developing Trade Framework Plan trade and as well as merchandising under the Brand Platform

Education

University graduate: Marketing, business administration or economics

Experience

At least 2 years of experience as a Brand Manager for the position of Senior Brand Manager; or at least a total of 1.5-2 years of experience as an Assistant Brand Manager and/or Senior Assistant Brand Manager for the position of Brand Manager

Skills required

• Strong organizational skills and project management skills
• Experience in new product launches from R&D to post-launch evaluation
• Digital marketing expertise: digital media and KOL collaborations
• Networking skills for co-marketing explorations
• Experience in marketing premium brands preferred but not required
• English oral and written communication skills
• Competency in Microsoft applications, including Word and Excel (advanced). Knowledge of design software is preferred but not required