Tuyển dụng Sales & Commercial Lead tại Hồ Chí Minh

1. Revenue & Commercial Performance

Support the development and execution of SOKOGROUP's overall sales and commercial strategy.

Develop and execute commercial plans to achieve monthly, quarterly, and annual revenue targets.

Own monthly and weekly sales execution against revenue targets.

Monitor revenue, gross profit and commercial performance across brands, outlets and channels.

Identify sales gaps and proactively propose corrective actions.

Drive same-store sales growth, increase : Customer traffic, Conversion, Average check, Items per transaction, Purchase frequency, Product mix, Channel mix

Ensure commercial initiatives contribute to profitable revenue rather than revenue growth alone.

2. Sales Push & Commercial Execution

Develop weekly and monthly Sales Push Plans.

Personally manage selected key accounts, strategic customers, and high-value sales opportunities.

Lead negotiations and commercial discussions for selected strategic accounts and opportunities.

Identify underperforming outlets, products, periods and channels.

Create immediate sales recovery plans.

Develop: Upselling,Cross-selling, Bundles, Add-ons, Limited-time offers, Minimum-spend offers, Seasonal packages, Corporate packages, Catering packages, Partnership offers

Set clear commercial priorities for relevant teams.

Follow initiatives from idea → execution → measurement → optimization.

Push cross-functional teams to ensure commercial initiatives are implemented on time.

3. Outlet Sales Optimization

Work closely with Operations and Outlet Managers to improve sales at each outlet.

Analyze performance by outlet, daypart, customer segment, and product category.

Develop plans to increase: Average check, Items per transaction, Upselling, Cross-selling, Customer frequency, Peak-hour revenue, Off-peak revenue

Identify products that frontline teams should actively push.

Develop selling scripts, product recommendations and sales incentives where appropriate.

Monitor outlet execution and results.

4. Promotions, Vouchers & Customer Spend

The Sales & Commercial Lead takes commercial ownership of promotions, vouchers and customer-spending mechanics.

Develop offers designed to increase: Average check, Average Order Value, Items per transaction, Customer frequency, Repeat visits, Conversion

Manage and optimize: Cash-value vouchers, Percentage discounts, Minimum-spend vouchers, Bounce-back vouchers, Next-visit vouchers, Product vouchers, Partnership vouchers, Corporate vouchers, Seasonal vouchers

Develop targeted promotions for underperforming outlets, products, customer segments and off-peak periods.

Define commercial KPIs before promotions launch.

Track: Voucher redemption, Average spend, Average-check uplift, Incremental revenue, Incremental gross profit, Promotion cost, ROI

Stop or redesign promotions that primarily discount existing demand without generating sufficient incremental profit.

Protect brand positioning and gross margin.

5. Product & Menu Commercialization

Analyze product performance by revenue, volume, gross profit and margin.

Identify: Hero products, High-margin products, Traffic-driving products, Growth products, Underperforming products

Develop bundles, add-ons, cross-selling and upselling opportunities

Build commercial plans for major product launches; establish sales targets before launch; monitor launch performance and recommend corrective actions

Develop commercial plans for key seasonal occasions

6. Online, E-commerce & Delivery

Work with E-commerce to drive online revenue and profitability

Optimize Website, Delivery platforms, Social commerce, Instagram, Facebook, TikTok Shop, Takeaway, Pre-order, Direct ordering

Increase conversion and AOV through bundles, upselling and minimum-spend mechanics

Review platform commissions and channel profitability

Identify opportunities to shift customers toward direct channels

7. B2B, Corporate & Catering

Work closely with B2B Sales to grow Corporate catering, Office tea breaks, Corporate gifting, Events, Seasonal gifting, Mooncakes, Bulk orders, Celebration packages

Develop new corporate leads and partnerships

Grow recurring account revenue

Monitor pipeline, conversion, order value and account profitability

Identify high-value accounts and growth opportunities

8. Tourism & Strategic Partnerships

Develop partnerships with Travel agencies, Tour operators, Hotels, Concierges, Tour guides, Airlines, Travel platforms, Banks, Credit-card companies, Lifestyle brands

Develop dining packages, privileges, referral programs and partnership offers

Measure traffic and revenue generated by partnerships

Review partnership ROI and prioritize commercially productive relationships

9. Marketing & Campaign Performance

Work closely with Marketing to ensure campaigns have clear commercial objectives

Define sales targets and KPIs before campaigns launch

Measure Incremental revenue, Gross profit, Product sales, Traffic, Conversion, Average check, ROI

Recommend scaling, modifying or stopping campaigns based on results

10. Pricing & Profit Optimization

Work with Finance, Operations, Marketing and Product teams on pricing and promotional strategy

Review profitability by product and sales channel

Monitor Gross profit, Gross margin, Contribution margin, Discount cost, Platform commission, Promotion cost

Develop pricing, bundles and commercial packages

Prioritize high-margin products and channels

Challenge commercial activities that create sales without sufficient profit

11. Commercial Reporting & Forecasting

Maintain weekly and monthly commercial dashboards

Monitor Revenue vs target, Revenue by outlet, Revenue by channel, Same-store sales growth, Average check, Transactions, Product performance, B2B sales, E-commerce sales, Partnership revenue, Gross profit, Voucher performance, Campaign ROI

Prepare weekly sales forecasts and action plans

Conduct regular commercial reviews

Present key findings, opportunities and required actions to management

KPI

Revenue & Profitability : 45%

Sales Channel Growth : 20%

Customer Spend & Product Performance : 20%

Commercial Execution : 15%

Core KPIs should include revenue achievement, same-store sales growth, gross profit, average check, items per transaction, B2B growth, e-commerce growth, voucher-generated incremental revenue, promotion ROI, product performance and execution of weekly Sales Push Plans.

Salary : Base salary + Performance Bonus

4–6+ years of experience in Sales, Commercial, Business Development, Revenue Management or related roles.

Experience in F&B, hospitality, retail, lifestyle or multi-location consumer businesses preferred.

Proven ability to drive measurable sales growth.

Strong sales and commercial mindset.

Good understanding of offline, online, B2B and partnership channels.

Strong understanding of pricing, promotions, vouchers, revenue and gross profit.

Analytical and comfortable working with commercial data.

Strong coordination and stakeholder-management skills.

Proactive, hands-on and execution-focused.

Able to work directly with multiple departments and push initiatives through to completion.

Comfortable being accountable for measurable revenue and commercial targets.