Tuyển dụng Marketing Manager tại Hồ Chí Minh

Brand Strategy & Management

• Develop and execute the overall brand strategy, including positioning, messaging, and creative execution.
• Ensure consistent brand expression across all touchpoints.
• Conduct brand audits and gather consumer insights to refine brand direction.

Marketing Planning & Execution

• Develop annual and quarterly marketing plans aligned with business goals.
• Lead integrated marketing campaigns across digital, offline, retail, and influencer channels.
• Oversee seasonal and product-launch campaigns.

Digital Marketing

• Manage performance marketing campaigns (Meta, Google, TikTok).
• Oversee social media strategy, content calendars, and community engagement.
• Optimize website, online store performance, and SEO/SEM initiatives.

Retail & Offline Marketing

• Plan and manage in-store marketing, merchandising concepts, and POS materials.
• Coordinate pop-ups, workshops, brand activations, and community-building events.

Partnerships & Influencer Marketing

• Identify and manage influencer partnerships and brand collaborations.
• Negotiate agreements and evaluate performance outcomes.

Analytics & Reporting

• Monitor KPIs related to brand awareness, performance marketing, and sales impact.
• Prepare monthly and quarterly performance reports.
• Track competitor activities and market trends in Vietnam.

Budget & Team Management

• Build, manage, and optimize the marketing budget.
• Conduct spending forecasts and evaluate ROI across channels.
• Manage an internal team, as well as external agencies.

Yêu cầu ứng viên

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3-5 years of marketing experience, ideally in:
• Consumer goods (FMCG)
• Retail/e-commerce
• Stationery, design, or creative industries (a strong plus)
• Experience in the Vietnam market (required).
• Experience in start-ups or early-stage companies (preferred).

Skills & Competencies

Marketing & Branding

• Strong foundation in brand building and consumer marketing.
• Experience executing integrated campaigns across digital and offline channels.
• Strong aesthetic sense and appreciation for design and storytelling.

Budget & Financial Management

• Proven ability to create, manage, and optimize marketing budgets.
• Competence in forecasting, evaluating ROI, and reporting financial performance.

Digital Marketing

• Hands-on experience with performance marketing platforms (Meta, Google, TikTok).
• Familiarity with SEO/SEM, analytics tools, CRM systems, and e-commerce metrics.
• Strong understanding of social media strategy and content creation.

Language & Communication

• Proficiency in English (spoken and written) is required for communication with international stakeholders.
• Strong Vietnamese communication skills for local execution, negotiations, and content approvals.

Soft Skills

• Creative, proactive, and strategic thinker.
• Strong project management and organizational skills.
• A team player with good, inclusive leadership skills who can inspire and collaborate with diverse partners and team members.
• Comfortable working in a fast-paced, entrepreneurial environment.

Personal Traits

• Passion for stationery, lifestyle products, creativity, or design culture.
• Collaborative mindset with strong interpersonal skills.
• Inclusive, empathetic leadership style that fosters teamwork and respect.
• Balanced approach combining data-driven decisions with creative intuition.

Quyền lợi được hưởng