Tuyển dụng Marketing Executive (Freelancer Or Fulltime) tại Hà Nội

1. Marketing Promotions & Creative Production

•      Design graphics and marketing collateral for online and offline campaigns using Adobe Photoshop, Illustrator, or equivalent software, ensuring consistency with Dalcheeni's brand guidelines. Brand Identity

•      Plan and shoot photography and video content — including food, ambience, and event coverage — to support campaigns across digital and print channels.

•      Edit video content using Adobe Premiere Pro, Final Cut Pro, or similar tools to produce promotional reels, advertisements, and social media content.

•      Coordinate the production and distribution of in-outlet marketing materials (menus, signage, table talkers, promotional posters) in partnership with outlet managers.

•      Plan and support on-site activations, brand events, and new-outlet launch promotions.

2. Digital Marketing & Social Media Management

•      Manage and grow Dalcheeni's presence on Facebook, Instagram, TikTok, and Google, maintaining a structured content calendar aligned to campaign priorities.

•      Plan, execute, and optimise paid advertising campaigns using Meta Business Suite and other ad platforms, managing budgets to meet agreed cost-per-acquisition and return-on-ad-spend targets.

•      Develop and implement search engine optimisation (SEO) strategies to increase organic visibility and website traffic.

•      Monitor social listening and respond to trends and competitor activity, recommending timely campaign adjustments.

3. Content, Communications & Customer Engagement

•      Produce marketing content and customer communications in both English and Vietnamese, ensuring accuracy, tone, and consistency across languages.

•      Plan and execute email marketing campaigns, including newsletters, promotions, and customer follow-ups, to existing and prospective customers.

•      Respond to customer enquiries and feedback across Facebook, Google, and other digital channels within agreed service-level timeframes, converting leads into confirmed bookings.

•      Maintain and update the customer database / CRM in line with data protection requirements.

4. Brand Management & Cross-Functional Collaboration

•      Ensure all marketing output adheres to Dalcheeni's brand voice, visual identity, and quality standards across every outlet.

•      Liaise with outlet managers, culinary, and operations teams to align campaigns with menu launches, seasonal promotions, and outlet-level needs.

•      Source and manage relationships with external vendors, agencies, photographers, and printers as required, within approved budgets.

•      Conduct periodic competitor and market research to identify positioning opportunities and inform campaign planning.

5. Reporting & Performance Analysis

•      Track and report on campaign performance (reach, engagement, conversion, ROI) using Meta Business Suite, Google Analytics, and related tools.

•      Prepare monthly marketing performance summaries for the Marketing Manager, with recommendations for optimisation.

•      Maintain accurate records of marketing spend against the approved budget.

Yêu cầu ứng viên

•      Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent professional experience).

•      Minimum 1-2 years' experience in a marketing role, preferably within hospitality, F&B, retail, or a related consumer-facing industry.

•      Demonstrated portfolio of graphic design and/or video content produced for marketing campaigns.

•      Proven track record of managing social media platforms and paid digital advertising campaigns.

•      Fluent in written and spoken English and Vietnamese.

•      Own camera equipment preferred; the company will supplement with company-owned camera and filming gear as needed.

•      Willingness and ability to travel between outlets, and to work occasional evenings or weekends to cover events and promotions.

Quyền lợi được hưởng

• Freelancer 8-10 Mil, Fulltime 12-15 Mil VND
• Negotiable salary based on experience and qualifications.
• Professional English-speaking working environment.
• Full statutory insurance benefits in accordance with Vietnamese labor law.