Tuyển dụng Marketing Director tại Hà Nội

Marketing Strategy & Business Growth

- Develop and lead the overall Marketing Strategy and Annual Marketing Plan in alignment with ACCESSTRADE’s business strategy, growth priorities and long-term objectives.

- Identify new market opportunities, customer segments, industries and growth levers to strengthen ACCESSTRADE’s market position and business potential.

- Build and continuously improve the Marketing Growth Model, covering brand, demand generation, acquisition, conversion and customer engagement.

Brand Strategy & Communication

- Own and strengthen the ACCESSTRADE brand strategy, positioning and brand equity across key markets and customer segments.

- Ensure consistency of brand identity, messaging and customer experience across all communication channels and touchpoints.

- Lead integrated marketing communication across digital, social, content, PR, events and other relevant channels.

Performance Marketing

- Lead the overall Performance Marketing strategy to generate qualified leads and sustainable customer/publisher acquisition.

- Establish and manage key demand-generation metrics, including MQL volume, MQL quality, conversion rate and CAC.

- Optimize marketing channels, campaigns and investment allocation based on data, performance and ROI.

Budget & Governance

- Own the Marketing budget, ensuring effective allocation of resources based on strategic priorities, business potential and expected ROI.

- Establish the Marketing KPI framework, performance dashboard and regular business review mechanism.

- Monitor marketing performance and identify gaps, risks and opportunities for improvement.

Marketing Organization & People Leadership

- Build and lead a high-performing Marketing organization with the appropriate structure, capabilities and operating model to support the company’s growth strategy.

- Recruit, develop, coach and retain high-potential Marketing talent and future leaders.

Yêu cầu công việc

Experience:

- Minimum 7 years of experience in marketing leadership roles, with strong ownership of business and bottom-line results, particularly across Brand Marketing and Digital Marketing.

- Candidates with experience in Affiliate Marketing, Digital Marketing, E-commerce / Digital Commerce, particularly in Platform, Marketplace, or Tech-enabled Business models, are highly preferred.

Strong capabilities in:

- Strong knowledge and hands-on experience in Brand Marketing & Performance Marketing.

- Proven ability to develop and manage a master brand / brand architecture.

- Excellent leadership and people management skills, with experience building and developing high-performing teams.

- Strong analytical and data-driven mindset, with the ability to translate data into business and marketing decisions.

- Excellent communication, stakeholder management, and interpersonal skills.

Good knowledge of:

- Technology products / digital products and the ability to understand product-driven businesses.

- Digital Marketing, including performance-oriented marketing approaches.

- Customer-centric marketing and service.

- Growth Hacking mindset and ability to identify new growth opportunities.

- Strong ROI / commercial mindset, with a focus on marketing effectiveness and business impact.

- English proficiency: Fluent in both written and verbal communication.

*** Benefit

Compensation:

- Total Income: Up to 3500$ (base salary upto $2500 + incentive + bonus for key member + more than 22 benefit types)

- Regulated time for performance evaluation and periodic salary review

- 13th month salary in accordance with company policies and regulations

Bonuses on holidays: New Year's Day, 01/06, 02/09, quarterly bonus, year-end bonus..

- Meal, gasoline and mobile phone allowances and personal health insurance package allowances (depending on each vacancy)

- Opportunity to work and train abroad (Europe, Japan, Singapore, Malaysia...)

- Opportunity to have internal and external training to improve professional skills and working skills

- Social insurance, health insurance and unemployment insurance will be in accordance with Labor Law

- Annual travel, team-building activities

- Dynamic and modern working environment in a leading Affiliate Marketing company in Vietnam

*Note: The company is permitted to use the information in your CV for its recruitment activities and human resource management purposes

Quyền lợi

• Thưởng: Total Income: Up to 3500$ (base salary upto $2500 + incentive + bonus for key member + more than 22 benefit types)
• Đào tạo: Opportunity to work and train abroad (Europe, Japan, Singapore, Malaysia...)
• Khác: Annual travel, team-building activities