Marketing Communications Manager (IMC & Media Strategy)

Position Overview

Marketing Communications Manager is responsible for leading the execution of integrated marketing communications for Karofi across all consumer touchpoints. Working closely with the Brand Marketing team, this role translates brand strategies and campaign concepts into compelling consumer communications through effective content development, creative production and media deployment.

The position leads three core functions:

• Content & Communication

• Creative Design & Production

• Media Planning & Buying

The ultimate objective is to ensure every marketing campaign is communicated clearly, consistently and effectively to consumers while maximizing communication efficiency and business impact.

Key Responsibilities

Communication Planning & Integrated Campaign Management

• Translate brand and marketing strategies into integrated communication strategies and campaign execution plans.

• Develop annual, quarterly and campaign-based communication plans aligned with marketing objectives.

• Build Integrated Marketing Communication (IMC) plans across Paid, Owned and Earned media to maximize campaign effectiveness.

• Develop communication roadmaps, campaign calendars and channel deployment plans to ensure consistent consumer engagement.

• Define communication objectives, key messages, communication channels and execution priorities for each campaign.

• Coordinate communication activities across Content, Creative, Media, PR and Digital teams to ensure integrated campaign execution.

• Monitor campaign performance and recommend optimization actions to improve communication effectiveness and ROI.

Content & Communication

• Partner with Brand Marketing to translate marketing strategies and campaign ideas into effective communication plans.

• Lead the development of communication content across all consumer touchpoints.

• Ensure communication messages are clear, compelling and consistent with brand positioning.

• Review and approve communication content before publication.

Creative Design & Marketing Production

• Lead the Creative Design team to produce marketing materials and communication assets supporting all marketing campaigns.

• Oversee the production of Key Visuals, Digital Assets, POSM, Social Creatives, Videos, TVCs and other marketing materials.

• Ensure all creative outputs effectively communicate campaign messages and create strong consumer impact.

• Increase in-house creative capability while optimizing agency utilization for specialized production.

Media Planning & Booking

• Develop media deployment plans aligned with campaign objectives and target audiences.

• Determine the appropriate media mix across Facebook, YouTube, TikTok, TV and other communication channels.

• Lead media booking and execution with internal teams and external media partners.

• Monitor campaign performance and optimize media spending to maximize communication effectiveness and ROI.

Team Management

• Lead and manage the Content, Creative Design and Media teams.

• Allocate resources, monitor work progress and ensure timely delivery of marketing communication projects.

• Develop team capabilities and maintain high-quality execution standards.

Agency & Budget Management

• Manage relationships with creative agencies, production houses and media agencies.

• Optimize agency utilization while strengthening internal execution capability.

• Manage communication and production budgets effectively.

• Minimum 10 years of experience in Marketing

Yêu cầu công việc

• Minimum 10 years of experience in Marketing Communications, Integrated Marketing ommunications (IMC), Brand Communications or Marketing Operations.

• At least 5 years of experience leading multidisciplinary marketing communication teams.

• Proven experience managing Content, Creative Design and Media functions.

• Strong experience in translating brand strategies into impactful consumer communication campaigns.

• Hands-on experience in managing creative production, marketing assets and communication execution.

• Solid knowledge of media planning, media buying and campaign optimization across Facebook, YouTube, TikTok, Google and TV.

• Experience working with both in-house creative teams and external agencies.

• Experience in Consumer Electronics, Home Appliances or FMCG industries is highly preferred.

Competencies

• Strong leadership and people development capabilities.

• Excellent project and stakeholder management skills.

• Strong understanding of consumer communication and integrated marketing execution.

• Data-driven mindset with the ability to optimize communication effectiveness through performance analysis.

• Strong commercial acumen and business orientation.

• Excellent presentation and communication skills.

• Proficiency in English is preferred.

Quyền lợi

• Thưởng: Thưởng năm
• Chăm sóc sức khoẻ: Bảo Hiểm
• Nghỉ phép có lương: Theo luật lao động