Tuyển dụng Marketing Assistant Manager, HPE tại Hồ Chí Minh

Job Purpose

The Marketing Assistant Manager, HPE is responsible for developing and executing strategic marketing initiatives to drive business growth, partner engagement, demand generation, and brand awareness for the HPE portfolio across Vietnam.

This role serves as the key marketing interface between HPE, TD SYNNEX, channel partners, and internal sales teams to plan and execute integrated marketing programs that support revenue objectives across HPE solutions, including servers, storage, networking, hybrid cloud, and infrastructure technologies.

Responsibilities

- Develop and execute annual and quarterly marketing plans for the HPE business unit, aligned with vendor priorities and revenue objectives.

- Drive end-to-end planning and execution of integrated marketing campaigns, including digital marketing, webinars, workshops, customer events, partner enablement programs, and demand generation initiatives.

- Manage and optimize HPE MDF and marketing budgets to ensure maximum ROI and compliance with vendor requirements.

- Work closely with HPE BU Manager, Sales Teams, Presales Teams, and Channel Partners to build joint go-to-market strategies and marketing initiatives.

- Create partner marketing programs to support strategic customers and channel partners.

- Monitor campaign performance, lead generation, pipeline influence, and business outcomes, providing regular performance reports and recommendations.

- Coordinate with external agencies, event partners, and digital marketing vendors to ensure effective campaign execution and brand consistency.

- Manage vendor marketing relationships and represent the company in marketing discussions, quarterly business reviews, and planning sessions with HPE.

- Collaborate with Product Management and Sales teams to understand business performance, market trends, competitive activities, and growth opportunities.

- Drive partner recruitment, partner engagement, and partner enablement programs to expand HPE market coverage and adoption.

- Lead content development activities including customer success stories, partner communications, social media campaigns, email marketing, and event materials.

- Ensure all marketing activities comply with vendor branding guidelines and corporate marketing standards.

- Track marketing KPIs including lead generation, pipeline creation, revenue contribution, campaign ROI, partner engagement, and MDF utilization.

- Provide marketing insights, market intelligence, and strategic recommendations to support business planning and decision-making.

- Continuously identify new marketing opportunities, industry trends, and innovative approaches to accelerate HPE business growth.

Yêu cầu công việc

Education

- Bachelor's Degree in Marketing, Business Administration, Communications, Information Technology, or a related field.

Experience

- 5-8+ years of experience in B2B Marketing, Vendor Marketing, Channel Marketing, Product Marketing, or Technology Marketing.

- Proven experience within the IT industry, preferably with a technology vendor, distributor, value-added distributor (VAD), system integrator, or technology reseller.

- Experience managing marketing programs for enterprise technology solutions, infrastructure products, or hardware-related portfolios.

- Experience working with global technology vendors is highly desirable.

- Experience managing vendor marketing budgets, MDF/Co-op funds, and partner marketing activities.

- Previous experience in channel marketing, alliance marketing, or ecosystem marketing is strongly preferred.

Knowledge & Skills

- Strong understanding of the IT distribution ecosystem, channel business model, and partner landscape.

- Good knowledge of enterprise technology solutions

- Strong understanding of demand generation, partner marketing, lead management, and digital marketing best practices.

- Experience leveraging marketing automation platforms, CRM systems, and campaign reporting tools.

- Strong project management skills with the ability to manage multiple initiatives simultaneously.

- Excellent analytical skills with the ability to translate campaign results into actionable business insights.

- Strong stakeholder management and influencing skills with the ability to engage vendors, partners, and internal leadership.

- Excellent verbal, written, presentation, and communication skills in English and Vietnamese.

- Highly organized, results-oriented, and capable of working in a fast-paced environment.

- Strong commercial mindset with the ability to align marketing investments to measurable business outcomes.

- Demonstrated ability to collaborate effectively across sales, product management, presales, and vendor teams.

Quyền lợi

• Khác: In accordance to Company's Policy.