Tuyển dụng Marketing, Admissions And Communications Supervisor tại Hồ Chí Minh

Responsibilities and Duties:

• Ensure admissions and marketing activities align with the school’s enrolment strategy.

• Maintain professional and ethical conduct when handling family data and interactions.

• Uphold confidentiality and compliance with data protection standards.

• Contribute actively to the School's reputation through professional representation at all external events.

• Maintain positive, professional, and supportive relationships with colleagues, departments, students, and parents.

• Represent the School in a professional manner during school tours, open houses, and external events.

Communications:

• Lead communications and marketing for the School, leading the development of a comprehensive annual Marketing and Communication Strategy to be followed, and ensure that these are effective in delivering noticeable success and traction with relevant audiences;

• Ensure the brand is prominent and adheres to agreed brand guidelines across all communication channels;

• Assist staff in the application of the School’s visual identity to their documents whether through providing guidelines or via developing templates, in association with Graphic Designer and MAC Officer;

• Maintain databases of key stakeholders and manage regular communication via a variety of different media channels;

• Keep abreast of innovations in communications and marketing and recommend appropriate enhancements for implementation;

• Coordinate with the Graphic Designer appropriate digital and printed marketing materials consistent with the needs and expectations of all stakeholders;

• Maintain stocks of marketing materials and equipment, ensuring that they are displayed at appropriate points throughout the School and available for events

• Maintain an up-to-date presence through the school’s website relating to schools events and news;

• Ensure that noteworthy activities are communicated and/or celebrated to internal and external stakeholders and prospective audiences, ensuring a sense of pride and satisfaction accordingly;

• Perform marketing research to find new opportunities and analyse market trends and conduct competitor research;

• Manage budgets for annual Marketing and Communication Plans;

• Design, manage, evaluate and analyze outcomes of marketing campaigns

• Collaborate closely with the admissions team on a Lead Generation Plan that is transparent to all and effective.

• Update effective internal communication channels to inform students and faculty of school events, successes, etc.;

• Directing the school’s social media engagement strategy;

• Attend Marketing, Admissions and Communication Team meetings, liaising with senior school leaders for school success stories, reporting on action plans and their effectiveness.

Written Communications and Press Releases

• Review/Draft and edit press releases and school advertisements/advertorials, digital and print materials;

• Write interesting, creative, engaging and accurate articles for a range of audiences, liaising with the Copy Writer;

• Assist in the production of promotional materials and relevant communications for school events including, but not limited to, student academic/artistic exhibitions, music concerts;

• Assist with the creation of written resources to celebrate and promote the School’s unique history, ethos and educational initiatives to prospective families, the wider community, societies and alumni;

• Research and place orders for suitable, branded, promotional items;

• Coordinate the planning and organisation of promotional and recruitment events;

• Attend recruitment events and shows.

• Produce an advertising plan, including gathering information about audiences and rates for different options.

• Manage the production of a School Yearbook, Handbooks and school Profile, and other school publications.

Website and IT platforms

• Manage the School website, with the relevant School Support and Services staff;

• Maintain an accurate Events Calendar for use by internal and external stakeholders;

• Liaise with Head of School in maintaining an accurate Whole School Calendar;

• Inform Faculty staff of calendar changes, important messages and engaging content, including news, sport, events, videos and photographs.

• Utilise new media technologies to deliver website content to visitors and increase online visibility;

• Ensure all content is accurate and timely, working closely with the Copywriter;

• Create, maintain and update video content for the School website on a regular basis;

• Create and maintain booking procedures and protocols for a range of events that take place throughout the year, produce email responses and maintain contact with future attendees;

• Ensure search engine optimisation, in conjunction with the Website Manager;

• Maintain databases for, and content on, third-party websites to ensure information is up-to-date and accurate at all times;

• Keep up-to-date with innovations in digital marketing and make recommendations, as appropriate;

• In conjunction with the copywriter, write and oversee the production of content that drives traffic to the school’s website;

• Work with all faculty staff to ensure that each department is represented appropriately to external stakeholders.

Digital Marketing

• Gather information for and then produce a range of weekly and periodic e-newsletters to stakeholders;

• Maintain a digital photographic library, including taking photos of School events and booking and organizing professional photography/videography, as required, in conjunction with the Events Coordinator;

• Determine the scope and quality of photographs required for promotional and communications use;

• Manage the School’s social media accounts, including maintaining the social media strategy and monitoring the School’s online presence;

• Produce monthly reports on the effectiveness of social media posts.

• Support academic staff with school social media advice/account management, carrying out training sessions, as appropriate. Monitor staff content for appropriateness to school brand guidelines and policy;

• Produce e-invitations and use MailChimp and/or Outlook to send these to a maintained database

• Use the most appropriate tools for scheduling, tracking and producing digital communications;

• Use online survey software, such as SurveyMonkey, to gather feedback on events and marketing activities, and send annual surveys to key stakeholders;

• Produce online advertising as part of agreed campaigns;

• Update the School’s digital information screens with messages, as required.

• Any other tasks reasonably assigned by the Director of Admissions and Communications

Qualifications:

Graduated from college with a major in graphic design, journalism and communica

Yêu cầu công việc

Qualifications:

Graduated from college with a major in graphic design, journalism and communications, marketing, or a related field.

Experience:

• At least 3 years’ experience working in a similar position at an international educational institution is an advantage.

• Good analytical skills and proven record of using data and research to support initiatives undertaken

• Experience of working with CRM systems and integration with the sales life cycle

• Experience in monitoring competitor market activity

• Experience in using digital and social media trends and tools to influence the sales life cycle

• Understands and is able to build strong customer advocacy and repeat client loyalty and retention.

Competencies:

• Strong and confident verbal and written communication skills in Vietnamese and English

• Excellent writing, editing, and proofreading skills, with the ability to develop compelling marketing, admissions, and communication content.

• Strong visual and creative judgment, with a good eye for photography, videography, design, and brand presentation.

• In-depth knowledge of admission KPIs, CRM systems, and marketing analytics platforms.

• Strong reporting and analytical skills, with the ability to translate data and insights into actionable recommendations.

• Proficient in the use of AI tools and emerging technologies to enhance marketing productivity, content creation, research, reporting, and campaign performance.

• Excellent communication and interpersonal skills, including negotiation and stakeholder management.

• Leadership and management skills, including the ability to work under pressure and manage multiple priorities.

• Creative, positive thinker with a can-do attitude.

• Strong attention to detail and ability to identify risks, issues, and opportunities early.

• Professional personal presentation and appearance.

• Hardworking, detail-oriented, proactive, reliable, and accountable.

(*) Note: Flexible work attitude is required, as some occasional evening and weekend work may be required.

Quyền lợi

• Chăm sóc sức khoẻ:

  Annual Health Check, Premium Health Insurance

• Máy tính xách tay:

  Provided Laptop from first Onboarding date

• Căn-tin:

  Provided Lunch by the School