Tuyển dụng Manager – Digital & Media tại Hồ Chí Minh

ROLE SUMMARY

The Manager – Digital & Media leads media strategy and digital marketing capability for SABECO’s brand portfolio, within the Media, Digital & Ecommerce team. Reporting to the Head of Media, Digital & Ecommerce, this role sets the annual media strategy, builds a connected digital media ecosystem, and consults brand teams on channel mix, content, and campaign planning so that every media investment delivers against brand and business objectives. Working closely with brand, e-commerce, and Adex management colleagues, the role ensures media is planned effectively, executed with discipline, measured consistently, and continuously improved through new partners, platforms, and technology.

KEY RESPONSIBILITIES

1. Media Strategy & Planning

Build the annual media strategy and channel framework for the brand portfolio, improving media performance, reach, and investment effectiveness.

Support and guide brand teams on media channel strategy, planning, and implementation that deliver campaign storytelling and brand objectives.

Coordinate and execute the digital elements of media plans, working with agencies and buying houses on briefs, plans, and bookings.

Work with the Adex Management Associate to align media plans with approved budgets, phasing, and spend governance.

2. Digital Ecosystem & Brand Enablement

Develop a creative, engaging digital media ecosystem, with strategies and playbooks that brand teams can apply to each brand’s strategy and goals.

Consult brand teams on the most effective content formats for each channel, and ensure brand consistency across social, web, and owned platforms.

Strengthen brand visibility on social media and build digital marketing capability across the team through new initiatives and ways of working.

Partner with the e-commerce and brand teams on e-commerce marketing tactics that drive online and O2O growth.

3. Partner, Vendor & Influencer Management

Manage and expand relationships with media agencies, digital platforms, and new partners, including OTT platforms and technology-based vendors.

Build key relationships with influencers and creators across social platforms, aligned with brand positioning and responsible marketing standards.

Evaluate partner performance and value, and negotiate terms that improve efficiency and delivery.

4. Performance, Insights & Innovation

Monitor, track, analyze, and report on social and digital media performance, turning results into clear recommendations for brand teams.

Evaluate online performance metrics and recommend actions for paid media, organic social, and paid and organic search.

Use data tools and research to generate insights on consumer behaviour and media consumption that shape planning decisions.

Explore new digital and mobile technologies to enhance brand communication, penetration, and consumer relationships across social, web, media, and CRM.

Lead or support other media-related projects and tasks assigned by the Head of Media, Digital & Ecommerce.

Yêu cầu công việc

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience

8–10 years of experience in digital marketing, media planning, or marketing, preferred in Beer, Beverage or FMCG industry.

Integrated media or digital experience is a strong advantage.

Proven track record working with client-based FMCG brands, media agencies, digital platforms, and influencer or creator partners.

Skills & Competencies

Solid understanding of social media, digital advertising, and emerging platforms, especially their use for branding and consumer engagement.

Strong analytical skills, with the ability to read performance data and turn insights into media and content decisions.

Strategic thinker with effective communication and presentation skills, both verbal and written.

Strong organizational skills, with the capacity to prioritize and deliver across multiple brands, projects, and stakeholders.

Ability to influence and guide brand teams, agencies, and partners without direct authority.

Proficiency in English.

Quyền lợi

• Thưởng: Bonus
• Chăm sóc sức khoẻ: Healthcare plan
• Nghỉ phép có lương: Paid leave
• Máy tính xách tay: Laptop