Leader - Channel Development

Job purpose:

Lead the development and optimization of distribution channels (Dealers, Retailer, Sub Dealer, Fleet, etc.) to ensure sell-in and sell-out growth, expand market coverage, and improve channel operational efficiency in the tire industry.

Key Responsibilities

1. Channel Strategy & Planning

- Develop and execute channel strategies across key segments: Dealer, Retailer, Sub Dealer, End-user, Fleets.

- Analyze market trends, competitor landscape, and customer behavior to define strategic

direction

- Design and implement coverage expansion plans by region and channel

2. Channel Development & Expansion

- Identify, evaluate, and onboard new potential partners.

- Develop standardized channel models: Dealers, Multi brands tire shop, B2B partner (Fleets), Retail chain, Whole-seller

- Establish partner selection criteria, segmentation, and management framework

- Expand the FMC network to increase coverage in strategic areas, fill vacant areas, and reach

key dealers in region.

3. Channel Performance Management

- Monitor and manage channel performance

• Sales performance

• Service & operation standard

• Develop Sell-out performance management

- Development and implementation:

• Brand identity management ensure comply with Brand guild line.

• Channel support policies

• Collaborate closely with Sales teams to drive performance

4. Budget Management & Cost Efficiency

- Plan, allocate, and manage channel development budgets.

- Ensure effective and efficient use of budget aligned with business priorities and growth targets

- Monitor spending, track ROI, and optimize resource allocation across channel projects.

- Identify cost-saving opportunities while maintaining or improving program effectiveness

5. Channel Activation & Sell-out Support

- Work with Promotion, Brand, and Product teams to execute:

• In-store campaigns (POSM, promotions, activations)

• Sales promotion program to support sales

- Enhance customer experience at point-of-sale (visual merchandising, product display, sales

advisory)

6. Cross-functional Collaboration

Act as a key interface with: Sales (Sell-in) | Marketing (branding & activation)| Product (portfolio & positioning) |Procurement (Execute projects) |Finance (Budget management)

Develop internal processes to ensure efficient work execution and completion.

7. Team Leadership:

- Lead and develop the Channel Development team

- Set KPIs, coach team members, and drive performance management

- Build team capabilities in channel strategy, retail execution, and market insights

Yêu cầu công việc

1. Education:

University graduated from majors: Automobile Technology, Business administration, Marketing.

2. Experience:

• At least 5 years of experience in: Channel Development / Sales (Retail) / Trade Marketing

• Preferred industries: Tire, automotive aftermarket, or FMCG with strong distribution networks

• Experience working with: Dealer networks, Fleets, or retail chains.

3. Skills:

• Strong strategic thinking with execution capability

• Solid business and data analysis.

• Partner development and negotiation skills

• Understanding tire market dynamics is a strong advantage

• Leadership and stakeholder management

• Working independently, proactively and well teamwork

• Communication and interaction

• Proficient MS office.

4. Language: Influent English in speaking and writing.

5. Others:

o Strong ownership and proactive mindset

o Market-driven and hands-on approach

o Ability to balance strategy and execution

o Able to travel, on field working with outdoor conditions

Quyền lợi

• Thưởng: Fixed bonus: 13th salary and Performance bonus (yearly)
• Chăm sóc sức khoẻ: Private healthcare insurance
  Life insurance
• Đào tạo: Training and Self Learning platform
• Máy tính xách tay: Provided by company
• Cơ hội du lịch: Domestic and oversea travel opportunities
• Hoạt động nhóm: Annual team activities and benefits in kind