Tuyển dụng Ecom Key Account Supervisor - Website Channel tại Hồ Chí Minh

Job purpose:

Own and drive the overall commercial performance of Mykingdom Website, with responsibility for sales growth, traffic, conversion, campaign execution, onsite merchandising and customer experience.

The Website Supervisor will work closely with Ecommerce Manager, Marketing, Merchandising, Media, IT, Operations and external partners to develop Mykingdom Website into a stronger owned Ecommerce channel, reducing dependency on marketplaces and building sustainable direct-to-consumer growth.

Job description:

A. Website Commercial & Sales Management

• Own Website sales performance including GMV/Net Sales/Wholesale, traffic, conversion rate, AOV and customer acquisition.

• Develop monthly and annual sales plans and identify key growth drivers to deliver Ecommerce targets.

• Monitor daily/weekly performance and proactively propose corrective actions when performance is below target.

• Analyze business performance by brand, category, SKU, campaign and traffic source to identify growth opportunities.

B. Campaign & Promotion Planning

• Lead Website commercial calendar including New Launch, Seasonal Campaigns and tactical promotions.

• Build Website-exclusive mechanics and offers to strengthen the competitiveness of Mykingdom versus marketplaces.

• Coordinate with Merchandising and Brand teams on assortment, hero SKUs, new launches, stock allocation and promotional products.

• Ensure campaign setup, pricing, vouchers, gifts, bundles and promotional mechanics are executed accurately and on time.

C. Website Merchandising & Customer Journey

• Manage onsite merchandising including homepage, landing pages, banners, navigation, product ranking, search and product visibility.

• Optimize customer journey from landing page -> product page -> cart -> checkout to improve conversion.

• Identify and improve key Website pain points based on customer behavior and performance data.

• Ensure new products, pricing, content and product information are correctly reflected on Website.

D. Traffic & Performance Marketing

• Work closely with Media team/agency to drive qualified traffic through Google, Meta/CPAS, SEO and other digital channels.

• Monitor traffic quality, ROAS, CAC and conversion by traffic source.

• Provide commercial direction to Media team regarding campaign priorities, hero products, audience and investment allocation.

• Continuously optimize the balance between paid traffic, organic traffic and Website conversion.

E. CRM & Customer Retention

• Develop initiatives to increase repeat purchase and customer lifetime value through Website-owned customer data.

• Coordinate CRM activities including customer segmentation, member offers, remarketing and personalized promotions.

• Identify opportunities to strengthen Mykingdom Website's role as the primary Direct-to-Consumer customer touchpoint.

F. Performance Analysis & Reporting

• Prepare weekly/monthly Website business reports with clear performance insights, issues and recommended actions.

• Track core Ecommerce KPIs including Sales/GMV, Traffic & Users, Conversion Rate, Average Order Value, ROAS/CAC, Promotion effectiveness, New vs. Returning Customers, and Category/SKU contribution.

• Conduct post-campaign analysis and identify learnings for future campaigns.

G. Cross-functional & Project Management

• Coordinate with Marketing, Brand, Merchandising, Supply Chain, Customer Service, Finance and IT to ensure smooth Website execution.

• Work with technology/vendor teams on Website enhancements, new features and system improvements.

• Lead Website-related projects and ensure milestones, business requirements and timelines are delivered.

• Escalate commercial or operational issues and recommend solutions to Ecommerce Manager.

H. Team & Execution Management

• Manage day-to-day Website execution and ensure all activities are delivered accurately and on schedule.

• Provide clear priorities and direction to Website team members and external partners.

• Establish operational processes and checklists to improve execution efficiency and minimize errors.

• Support Ecommerce Manager in developing longer-term Website strategy and growth roadmap.

Key KPIs

• Website Sales / GMV achievement and YoY Website growth.

• Website contribution to Total Ecommerce.

• Traffic growth, Conversion Rate and Average Order Value.

• ROAS / CAC and promotion effectiveness.

• Repeat Purchase / Returning Customer contribution.

• Campaign achievement vs. target and Website availability / execution accuracy.

Yêu cầu ứng viên

• Bachelor’s degree in Business, Marketing, Ecommerce or related fields.

• Minimum 3-5 years of Ecommerce experience, preferably managing Brand Website / D2C Ecommerce.

• Strong commercial mindset with good understanding of Ecommerce P&L, sales planning and performance drivers.

• Hands-on experience with Website campaign management, merchandising and Ecommerce analytics.

• Strong analytical skills and ability to translate data into actionable business recommendations.

• Familiar with Google Analytics, digital performance marketing, CRM and Ecommerce platforms.

• Strong project management and cross-functional coordination skills.

• Detail-oriented with strong ownership and execution capability.

• Good English communication skills for working with regional and external stakeholders

Ideal Profile

A commercially driven Ecommerce professional who can balance business growth, customer experience and operational excellence.

The ideal Website Supervisor should not only operate the Website, but continuously answer three questions:

• How do we bring more qualified customers to Mykingdom?

• How do we convert them better?

• How do we make them come back and purchase directly from us again?

Quyền lợi được hưởng

• 12 annual leaves
• Social Insurance following the Labor Law
• Health Care Insurance (Generali)
• Wonderful Team building annually
• Birthday gift & Children day Gift
• Joining Trade Union
• Internal discount voucher
• Year end bonus, annual review performance and adjust salary