Tuyển dụng Copywriter (Social Outreach)

We are looking for a Senior Planner with information as below

• Develop Creative Ideas, Campaign Concepts, and Campaign Lines based on the brand's communication strategy and campaign objectives.
• Create Social Concepts, Key Messages, and Creative Directions for Social Outreach, Social Media, and Influencer Marketing campaigns.
• Build Content Direction, Content Houses, and Social Content Frameworks , ensuring content remains consistent, creative, and platform-appropriate.
• Develop Script Directions and creative content across multiple formats, including social posts, short-form videos, video scripts, influencer/KOL/KOC content, and other communication assets.
• Collaborate in developing creative concepts and content angles for Influencers/KOLs/KOCs, ensuring ideas align with each creator's personality, platform characteristics, and campaign objectives.
• Integrate Brand Content, Social Content, and Influencer Content into one cohesive communication idea that drives engagement and community impact.
• Monitor content execution and maintain creative quality throughout production, ensuring all deliverables align with the approved Creative Idea, Key Message, and Strategic Direction.
• Contribute to proposal development, pitch decks, and creative presentations, while confidently presenting and defending ideas to clients.
• Stay updated on social trends, creator culture, the influencer landscape, and consumer behavior to identify new creative angles and content opportunities for brands.
• Yêu cầu Tuyển dụng
• Bachelor's degree in Communications, Linguistics, Journalism, Cultural Studies, or a related field.
• Minimum 2 years of experience as a Copywriter or Creative Copywriter in a Creative Agency, Digital Agency, or equivalent environment, with participation in at least 20 client proposals/pitches .
• Strong portfolio demonstrating creative thinking, concept development, and copywriting capabilities across real campaigns.
• Experience in developing content and campaigns across multiple social media platforms, with a solid understanding of platform characteristics and audience behavior.
• Hands-on experience in executing Social Media Campaigns, Social Outreach Campaigns , and/or integrated communication campaigns involving Influencers/KOLs/KOCs .
• Strong understanding of Influencer Marketing , particularly in developing creative concepts, content angles, and storytelling tailored to different creators.
• Passionate about the influencer and creator ecosystem, with a keen awareness of creator culture, emerging social trends, and online communities, and the ability to translate these insights into meaningful creative opportunities for brands.
• Ability to connect Social Content, Influencer Content, and Brand Communication into a unified communication idea that maximizes engagement and shareability.
• Experience working with FMCG, Food & Beverage (F&B), or Consumer Electronics/Home Appliances brands is an advantage.
• Excellent Vietnamese writing skills with strong language proficiency, creativity, and storytelling ability. Good English writing skills are a plus.
• Strong creative thinking and idea-generation skills.
• Solid understanding of branding, social culture, and the digital landscape, with the ability to identify relevant trends and apply them strategically to fit brand identity and communication objectives.
• Fundamental knowledge of Marketing, Social Media, and Influencer Marketing , supported by strong logical thinking, analytical ability, and critical thinking skills.
• Excellent presentation and storytelling skills, with confidence in presenting, explaining, and defending creative ideas to both internal teams and clients.
• Ability to thrive in a fast-paced environment with tight deadlines, frequent pitching, and evolving project requirements.
• Proactive, disciplined, highly responsible, and passionate about creative advertising, social media, influencer/creator culture, and integrated communications.
• Chế độ & Phúc lợi
• Salary from 13.000.000 to 16.000.000 depends on your experience (unlimited if you can show your value at work and demonstrate that).
• 13th-month salary, bonus/commission depends on performance/project.
• Review performance once per year.
• Working in an active, friendly, and enthusiastic environment.
• Continuous professional development plan of hard and soft skills through work and internal/external training courses.
• Basic company’s labor policy completely in accordance with Vietnamese labor law.
• Team-building activities, company trips twice per year.

WORKING TIME & OFFICE LOCATION

• Working time: Monday - Friday, 9:30 A.M to 6:30 P.M
• Working location: District Binh Thanh, HCMC
• For more information: Fanpage: https://www.facebook.com/wearepexple
• Giới thiệu PEXPLE
• Giới thiệu về Pexple
• Pexple là Influencer Marketing Agency được thành lập từ năm 2020, chuyên cung cấp các giải pháp Influencer Marketing tích hợp, giúp thương hiệu kết nối đúng người ảnh hưởng, lan tỏa nội dung chân thực và tạo ra tác động kinh doanh bền vững. Với hơn 6 năm kinh nghiệm , mạng lưới 3.000+ Influencers , 500+ chiến dịch thành công và 300+ thương hiệu đồng hành , Pexple tự hào là đối tác chiến lược của nhiều doanh nghiệp trong đa dạng lĩnh vực.
• Tầm nhìn (Vision)
• Trở thành lựa chọn hàng đầu của mọi khách hàng trong việc cung cấp các giải pháp xây dựng chiến lược, đặc biệt là kết nối với những người có sức ảnh hưởng.
• Sứ mệnh (Mission)
• Với sứ mệnh luôn đặt con người làm trung tâm để khởi đầu cho sự phát triển và kết nối bền vững. Chúng tôi tôn trọng giá trị cá nhân, khuyến khích sự đa dạng, và thúc đẩy sự sáng tạo.
• Giá trị cốt lõi (Core Values)
• Chúng tôi ưu tiên khả năng linh hoạt cùng khát vọng kết nối sâu sắc để sẵn sàng đương đầu với những thách thức trong thị trường không ngừng biến đổi.