Tuyển dụng Consumer Market Knowledge Supervisor

Job purpose

• Identify consumer’s unmet needs and potential segment for brands to enter and win in that segment.
• Describe products prescription to serve unmet needs.

Responsibilities

1. Business research & assessment

• Define I&O (issue & Opportunities) to propose JTBDs for brands.
• Develop and implement market research initiatives (category, consumers, competitors, customers, influencers).
• Monitor brand equity & build up insight for brand communication
• Build, manage & improve a competitive market intelligence database and system.

2. CiLs building & management

• Recruit CiLs and build specific CIL group & lead conversation with that group, make them excited to input for our innovation/ brand equity JTBD.
• Maintain great relationships and participations of CiLs to our continuously products improvements, innovations.
• Explore, exploit CiLs to find out insights, burning needs of consumers in which our solutions must tackle to win.

3. Product development & assessment

• Based on consumer’s insights to define unmet need to design solution.
• Describe products features & effectively communicate with R&D to develop suitable solutions/ identify technology, model needed...
• Work with cross functional team to develop and assess product’s 6Ps: total offer to satisfy consumer's needs (hot button list, story board test, offline TVC, packaging test, product test work with CTI, channel test, pilot assessment, Post launch evaluation, ....
• 4. Lead team and develop team members.
• 5. Other tasks as assigned by Line manager.
• Bachelor’s degree in business administration / marketing or related major.
• At least 3-5 years’ working experience in research, FMCG is a must.
• Advanced research skills (Qualitative research is preferred).
• Good sense of business and passionate to contribute to business result.
• Leadership skills and Strong stakeholder management skills, able to lead and drive actions.
• Good at relationship building, able to talk in the same language with consumers.
• Good at listening, Empathetic and curious to find deep insights.
• Capable of analyzing big amount of data and creating a strategic suggestion to the business.
• Intermediate Marketing knowledge is a plus.
• Good analytical, effective communication, collaboration & problem-solving skills.
• English proficiency in both speaking and writing skills
• Good at Microsoft Word, Excel, Outlook, and PowerPoint.