Tuyển dụng Chief Marketing Officer (CMO) tại Hà Nội

1. Marketing and Branding Strategy

• Develop medium-term marketing strategies and annual/quarterly plans aligned with business strategy, revenue targets, and product portfolio priorities.

• Develop brand architecture, positioning, brand proposition, messaging system, and brand management principles for the company/product.

• Develop strategies for market and channel penetration; clearly define the roles of Brand, Product Marketing, and Performance Marketing.

• Advise the CEO and Board of Directors on customers, market, competition, trends, and growth opportunities.

2. Integrated Marketing Campaigns

• Directly lead the development of the big idea, campaign platform, and integrated Paid-Owned-Earned plan; ensuring both brand strength and impact on user behavior.

• Manage the entire campaign lifecycle: brief, insights, concept, media, production, launch, real-time optimization, and post-campaign review.

• Design campaign portfolios according to objectives: brand building, user acquisition, product launch, market entry, seasonal growth, and reactivation.

• Establish creative standards and quality assessment mechanisms; select and manage agencies/partners, negotiate scope, and evaluate effectiveness.

• Responsible for campaign budget effectiveness, contribution to brand lift, traffic, user acquisition, conversion, and revenue within the assigned scope.

3. Customer Insight, Brand Health, and Go-to-Market

• Build market research, social listening, customer insight, and brand tracking systems; translate data into decisions.

• Lead the go-to-market strategy regarding segmentation, positioning, messaging, launch plan, and channel plan; Product/BU owns the product decision-making and roadmap.

• Collaborate with Product, Data, and BU to understand funnels, conversion barriers, retention, and monetization; propose marketing-related experiments.

4. Performance, Data, and Budget

• Establish metrics and dashboards: awareness/consideration, share of search/voice, traffic, CAC, ROAS, conversion, Marketing ROI, and user quality metrics.

• Allocate and adjust budgets across brands, products, markets, and channels based on agreed-upon strategies, data, and performance thresholds.

• Develop testing discipline: clear hypotheses, baselines, test design, success/stop criteria, and scaling mechanisms.

5. Team Organization and Leadership

• Design a marketing operational model that aligns with the BU structure; clarify responsibilities between the Marketing Center, BU, Product, and Growth.

• Recruit, evaluate, develop, and succeed the team; build capabilities in Brand, Integrated Campaign, Product Marketing, Performance, Content/Creative, and Research.

• Establish processes for briefs, approvals, budget management, measurement, and post-campaign lessons learned.

• Minimum 10 years of mar

Yêu cầu công việc

• Minimum 10 years of marketing experience, including at least 3 years in a Head of Marketing/Marketing Director/VP Marketing/CMO role or equivalent.

• Experience in B2C technology, consumer app, marketplace, e-commerce, fintech, edtech, or large-scale digital platforms.

• Strong capabilities in both brand strategy and integrated campaigns; deep understanding of performance marketing, product funnel, and unit economics (CAC, LTV, ROAS, payback).

• Experience managing a portfolio of multiple products/customer groups; experience in product launches, market entry, or turnarounds is preferred.

• Capable of managing large budgets, agencies, and multidisciplinary teams; data-driven decision-making without compromising creative quality.

• Business acumen, ability to influence executive levels and resolve cross-functional conflicts;

Compensation & Benefits

1. Salary, Bonuses, and Income:

• Competitive unlimited income, negotiable based on ability

• Annual bonus

• Salary review and increase once a year

2. Benefits:

• 12 days of annual leave.

• Full insurance coverage after probation, including social insurance, health insurance, and unemployment insurance as per government regulations.

• Annual health check-ups at major hospitals.

• Birthday gifts, welfare policies, Happy Time program, recognition, team building, and regular company trips.

• Project bonuses, performance bonuses, bonuses for holidays and Tet (Lunar New Year), etc.

• Premium accounts for all company products/applications.

• Receive an onboarding gift set upon joining.

3. Opportunities for Personal Development:

• Participate in strategic decisions and have a high degree of autonomy over marketing strategy, branding, campaigns, budget, and team organization within your assigned scope.

• Opportunity to make a significant impact: Lead marketing for a B2C technology product ecosystem with a large user base in Vietnam and many international markets; directly build campaigns and brands capable of creating a clear impact on users and business results.

• In-depth career path: Opportunity to reshape marketing capabilities, build brand architecture, develop outstanding integrated campaigns, and play a crucial role in eUp's next growth phase.

Quyền lợi

• Thưởng: Annual bonus; project bonuses, performance bonuses, and bonuses for holidays and Tet (Lunar New Year).
• Chăm sóc sức khoẻ: Full insurance coverage after probation, including social insurance, health insurance, and unemployment insurance as per government regulations.
  Annual health check-ups at major hospitals.
• Nghỉ phép có lương: 12 days of annual leave.
• Đào tạo: Cơ hội phát triển sự nghiệp rộng mở
• Giải thưởng: Recognition for employees.
• Cơ hội du lịch: Regular company trips.
• Hoạt động nhóm: Happy Time program and team-building activities.
• Khác: Competitive unlimited income, negotiable based on ability.
  Salary review and increase once a year.
  Birthday gifts and welfare policies.
  Premium accounts for all company products/applications.
  Onboarding gift set upon joining.
  Participation in strateg