Tuyển dụng Brand Marketing Specialist tại Hồ Chí Minh

• 1. Brand Strategy & Manufacturing Storytelling
• Develop compelling brand content that showcases factory processes, craftsmanship, and engineering excellence (e.g. “Behind the Scenes”, factory tours, production stories).
• Highlight quality standards, certifications, innovation, and manufacturing capabilities to build trust and reinforce brand authority.
• Build clear and consistent brand messaging that communicates the quality, craftsmanship, and manufacturing standards behind “Made in [Location]”.
• 2. Product Marketing & Launch Management
• Translate technical specifications into clear, market-friendly messaging in collaboration with R& and Engineering teams.
• Plan and execute product launches, emphasizing key features, benefits, and use cases for commercial and selected residential markets.
• 3. Social, Content & Visual Management
• Own brand presence across social media channels and content platforms.
• Plan content calendars and oversee production of visual and written assets, including factory photoshoots and videos.
• Ensure consistency in brand voice, tone, and visual identity.
• 4. Digital Marketing & Website Ownership
• Manage digital marketing activities (organic and paid) to support brand awareness and demand generation.
• Own and maintain brand websites, ensuring updated content, strong messaging, and user experience.
• Monitor digital performance and optimize based on data insights.
• 5. B2B Support & Trade Show Management
• Support distributors and sales teams with brand assets, marketing toolkits, and product communication materials.
• Plan and manage brand presence at key industry exhibitions and trade shows to showcase factory capabilities and innovations.
• 6. Reporting, Performance & Budget Management
• Manage approved marketing budgets and track campaign performance and ROI.
• Prepare regular reports (weekly, monthly, quarterly, annual) with actionable insights and recommendations.
• 7. Cross-Functional Collaboration & Other Duties
• Collaborate closely with Sales, Engineering, Operations, and external partners to ensure brand alignment.
• Perform other marketing-related tasks as assigned by the CEO.

Yêu cầu công việc

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of experience in marketing, preferably in manufacturing or hospitality industry.
• Ability to translate technical details into compelling marketing content.
• Experience with trade shows, digital marketing, and visual content production.
• English both speaking and writing fluency

Quyền lợi được hưởng

• Salary: Negotiable based on capability/experience
• Work Environment: Opportunity to work in a youthful, dynamic environment with on-the-job skill training
• Professional Growth: Learn from experience and enhance professional qualifications
• Benefits: Full benefits in accordance with labor laws and company regulations
• Salary Review: Annual salary performance review