Tuyển dụng Brand Manager

Job Purpose

The purpose of this job is to manage & introduce the portfolio of wall paint category products and activities so that the brand maintains a competitive healthy equity and grows profitably

Key Accountabilities

• Regional Product portfolio network (Interiors & Exterior) – provide input to ASEAN strategy development and planning and implement agreed priorities and activities
• Country Marketing Team – actively build and drive the ASEAN Interior & Exterior wall paint agenda including product launches and communication activities, ensuring alignment with Brand architecture and delivery of KPI’s

• To support Category Marketing Manager in development and implementation of the ASEAN Interior & Exterior wall paints strategy

• Manage Interior & Exterior categories portfolio 
• Implement Brand Equity and Marketing  activities of assigned Interior & Exterior wall paint categories
• Effective management of brand budget and achievement of brand target revenue
• Giving active input on country specific trends, needs and insights on Interior & exterior paint to ensure that category portfolios stay relevant and compelling to the consumer and ahead of competition
• Supporting regional Interior & Exterior projects by actively contributing country’s information and working in multifunctional teams
• Deliver high quality and timely local input on the categories assigned both to consumers, customers, influencers or painters
• Contribute and participate in the ASEAN Insight Generation process of Interior & Exterior wall paint categories
• Manage the implementation of the ASEAN brand architecture for assigned categories both interior & exterior wall paint and manage any related implications (migrate, phase out, re-name, launch) with minimum disruption to the business
• Monitor and analyse costs and price movements.  Make price adjustment recommendations based on local information
• Together with Sales implement, monitor and course-correct  price strategy
• Work with Sales for the channel strategy for assigned categories in the wallpaint both Interior & Exterior products range

Key Activities

•  Implement the ASEAN Interior & Exterior communication campaign and translate to local needs
• Write a strong media brief for assigned categories both Interior & Exterior brand considering 360 touch points
• Work with Customer Marketing team to deliver local activation program that is aligned with ASEAN program calendar.
• Measure, evaluate and course correct all media activities
• Deliver together with sales to ensure the sales and marketing activity plan are well integrated
• Develop colour collaterals for assigned categories in Interior & Exterior product lines, ensure the collaterals are at sufficient level to support sales and satisfy consumer requirement.
• Grow assigned categories for both Interior & Exterior wall paint product range and ensure healthy margins and profitability
• Provide inputs and insights to business analysis and financial analysis of the assigned categories for Interior & Exterior products range
• Contribute to a smooth country marketing planning process for the assigned categories
• Constant monitoring of identified performance areas (revenue, profits, share) for assigned categories both for Interior & Exterior and escalate to Category Marketing Manager & Head of Marketing when there is significant deviation from brand target budget.

Experience

Minimum 7 – 10 years in a marketing role and experience in managing product portfolio

Functional

• Good at project management
• Analytically and strategically skilled
• Good knowledge of English
• Basic knowledge in Accounting- P&L

Personal

• High energy
• Good communicator
• Collaborative
• Organized
• Action oriented – faces challenges head-on and pushes for solutions, despite seeming ambiguities

Education

Bachelor degree in business

#LI-YR1