Tuyển dụng B2B Marketing Manager tại Hồ Chí Minh

KEY RESPONSIBILITIES

1. Lead Generation

• Drive inquiries and online purchases of our services, primarily through online advertising, webinars, and content

• Own funnel and conversion (CV) design aligned to the customer's buying journey — from content planning through data analysis

• Partner with the Product team to build and operate CRM integration, lead cleansing, and nurturing.

2. Product Marketing

• Communicate product features and updates Count of qualified leads generated in the to customers — primarily via email, webinars, and content adoption and usage.

• Ensure customers correctly understand the value of new features and updates.

• Deliver ongoing updates to both new and existing customers, contributing to retention

3. Budget Management & Performance Measurement

• Design the marketing budget and targets (KGI/KPI) by working back from LTV.

• Analyze conversion rates at each funnel stage and decide the right actions and budget allocation to resolve bottlenecks.

4. Stakeholder Management

• Work with the Sales team to understand customer needs and insights, and reflect them in marketing initiatives.

• Work with the Product team to understand product capabilities, and reflect them in marketing initiatives.

• Manage one team member (primarily responsible for hands-on work such as content production and ad operations).

QUALIFI

Yêu cầu công việc

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Public Relations, Business, Product Marketing or a related field.

• Over 5 years of relevant experience in Product Marketing, Content Marketing, Digital Marketing, B2B Marketing, or a related role.

• Professional working proficiency in both Vietnamese and English.

• Core Competencies o Logical thinking: Able to reason from problem definition to solution — not tactics-first — and to explain and align with stakeholders inside and outside the company.

o Problem discovery: Able to go directly to customers to confirm their needs and insights, and to identify the essential problem.

o Data analysis: A solid foundation in data analysis, centered on funnel and LTV analysis, and comfortable using data systems such as CRM.

o Content marketing: Able to plan content and creative that clearly communicate value to users.

• Preferred Experience & Skills o Marketing experience in web products, B2B/SaaS, or marketplace domains o Experience producing content such as webinars and web articles o Experience managing advertising budgets and measuring performance o Experience collaborating with product development teams o Hands-on experience operating MA/CRM tools

Quyền lợi

• Chăm sóc sức khoẻ: Tham gia đầy đủ các loại BHXH, BHYT, BHTN. Gói BH chăm sóc sức khỏe 24/7
• Đào tạo: Được tham gia các chương trình đào tạo giúp bạn phát triển kỹ năng thiết yếu như: Quy trình bán hàng chuyên nghiệp T.R.U.S.T; Master Your Mind; Master Your Time; Master Your Communication, Creative Problem Solving; Power Negotiation và nhiều khóa học