Tuyển dụng Trưởng Nhóm Graphic Design/Creative Team tại Hồ Chí Minh

ROLE FOCUS: 60% Graphic Design expertise & creative ideation
+ 40% AI-powered design (AI / animation videos using AI tools)

Reports to: Marketing Director
Manages: Graphic Design & Multimedia team
Works closely with: Brand team, MP Team (E-commerce platforms), Distribution/B2B Team

Role Overview
Acts as the "bridge" in DTR's marketing structure — translating the content strategy and brand identity set by the Brand Team into concrete media assets, while meeting the specific channel requirements from the Marketing brand team, MP (E-commerce) and Distribution/B2B teams.
This role is primarily a hands-on creative leader with deep Graphic Design mastery (60%), complemented by strong capability in leveraging AI tools to produce AI/animation videos (40%). The leader also guides and grows the entire Graphic Design and Multimedia team to keep the brand consistent across every channel and touchpoint.

Key Responsibilities
1. Graphic Design Excellence (60%)
• Lead creative ideation — generate strong design concepts from briefs, setting creative direction for the team.
• Produce and oversee key visuals, social posters, banners for E-commerce & retail channels, and brand identity assets.
• Ensure every design complies with the brand guidelines set by the Brand Team, maintaining a high aesthetic standard.
2. AI-Powered Video & Animation (40%)
• Leverage AI tools to create AI-generated and animation videos efficiently (text-to-video, AI motion, generative visuals).
• Produce reels, short-form videos/clips, and motion graphics, adapting formats to each platform's specifications.
• Stay current with emerging AI creative tools and introduce them to improve team speed and output quality.
3. Team Leadership & Management
• Lead, manage, and allocate workload across the Graphic Design and Multimedia teams.
• Oversee output quality and production timelines across both teams.
• Recruit, train, evaluate, and develop the creative team's capabilities.
4. Cross-functional Operations
• Receive direction from the Brand Team and translate it into ready-to-use assets.
• Fulfil requests from the MP Team (storefronts, hero banners, product listings, platform campaigns).
• Fulfil requests from the Distribution/B2B Team (in-store displays, POS materials, dealer/brand collateral).
• Deliver assets on time against the master marketing calendar and maintain brand consistency across all touchpoints.

Yêu cầu ứng viên

• At least 3–5 years in design/creative content, including 1–2 years in a team management role.
• Deep Graphic Design mastery with a strong portfolio and proven creative ideation ability.
• Hands-on experience with AI creative tools for generating videos/animation (a core requirement).
• Video shooting & editing skills are a strong plus (production/editing capability).
• Experience in printing and packaging is a plus (print production, materials, and packaging design).
• Prior experience in a multi-channel environment (E-commerce, retail) or a creative agency serving multiple brands.
• Able to adapt quickly to cross-department requirements and handle a high-intensity workload.
• A background in Design, Multimedia, or Visual Communication is a plus.

Professional Skills:
• Design Thinking & Knowledge
• AI & Emerging Tools
• Leadership & Management
• Communication & Collaboration
Platforms & Tools:
• Design: Adobe Photoshop, Illustrator, InDesign; Figma or Canva.
• Video & Motion: Adobe Premiere Pro, After Effects; CapCut or Final Cut Pro.
• AI creative tools: text-to-image/video, generative & AI motion (Midjourney, Runway, Sora, Kling, etc.).
• 3D/Advanced (a plus): Cinema 4D, Blender.
• Platform back-end: Seller Center tools for Shopee, Lazada, Tiki, TikTok Shop to hit exact asset specs.

Quyền lợi được hưởng

KPIs for the Creative Team
Output & Productivity
• Number of assets/month (graphic, video/motion); on-time delivery rate; average brief-to-delivery turnaround.
Quality
• First-time approval rate; average revisions per asset; quality ratings from requesting departments (periodic surveys).
Business Impact
• On-channel asset performance (CTR, engagement); contribution to sales/conversion in related campaigns.
Team Management
• Retention rate; average productivity per person; training & development outcomes (upskilled or promoted).