Tuyển dụng Social Marketing Executive tại Hà Nội

Do you love figuring out:

• Why some content gets remembered while other content gets ignored?
• Why some formats keep people watching?
• How to turn expertise into content and campaigns people actually want to engage with?

If you do, this job is for you! At F.Learning Studio, we help organizations explain difficult things to clarity. But here's a fact: people won't learn from content they scroll past, and a channel doesn't grow from posts alone. That's why we're hiring someone to turn our expertise into social campaigns people actually stop for, follow, and act on.

This role is not "write posts and make videos." You'll own end-to-end:

Research → Build the system → Plan & run the campaign → Direct the team → Script it → Learn & improve

I. Your mission

Grow our social presence on LinkedIn, TikTok, and YouTube by planning and running campaigns, not just producing content for a calendar.

You're not filling a content calendar. You're building and executing a campaign system: a clear audience, a hook that earns attention, a channel/format mix, and a pipeline that keeps producing  while working closely with the production team who bring each piece to life.

II. What your days will look like

1. Research what people care about

• Audience pain points, industry conversations, competitor content, social trends, high-performing formats

2. Build repeatable content systems

 Turn ideas into systems. Define: series concept, audience, hook, format, topic pipeline.

3. Plan & run social campaigns

• Set campaign goals and KPIs (reach, engagement, follower growth, conversion)
• Map channel strategy and posting cadence across LinkedIn/TikTok/YouTube
• Coordinate launch timing and cross-platform rollout
• Own the campaign calendar end-to-end, not just individual scripts

4. Write scripts that hold attention

TikTok scripts, short-form video, LinkedIn content, educational storytelling — as one deliverable inside the campaign, not the whole job.

5. Turn expertise into audience-friendly content

Work with founders, learning designers, PMs, animators, SMEs. Make complex ideas easier to understand, more engaging, more memorable.

6. Collaborate with production teams

Designers, illustrators, animators, video editors. Write clear creative briefs; ensure final output delivers the intended message.

7. Learn from performance

Review campaign-level and content-level performance. Identify which formats/hooks work, which campaigns should scale, what needs to change.

Yêu cầu ứng viên

IV. You'll enjoy this role if you…

• Love figuring out why content and campaigns work, not just copying what's trending
• Want to own a campaign end-to-end — research, system, execution, direction, script, results
• Can balance creativity with structure
• Take feedback well and work across multiple stakeholders

Must-have

• Experience planning or running a social media campaign end-to-end (organic or paid) — this is now a hard filter, not a bonus
• Strong written English, storytelling and scriptwriting skills
• Curiosity and willingness to learn

Bonus points if you have

• Experience writing video scripts or creating educational content
• A portfolio showing campaign/series thinking — not just individual posts

Quyền lợi được hưởng

V. Why us?

• Work with our clients (99% are foreign organizations/companies in many different industries) to have opportunities to improve your intercultural skills.
• Salary: Negotiable with 13th-month salary and bonus based on performance.
• Holidays bonus: International Workers’ Day, Vietnam’s National Day, Lunar New Year.
• 12 leave days & 4 sick leave days per year
• Performance review every year.
• Annual periodic health examination.
• Insurance packages for employees include social insurance and premium health insurance.
• Funded break-release twice a year and other interesting events.
• A comfortable working space that supports thoughts wandering, ideas seeking, and freedom inspiring.
• Working hours: 8:30 am – 6:00 pm (including 1.5 hours for lunch break).