Tuyển dụng Senior Marketing Specialist tại Hồ Chí Minh

Position Summary

The Senior Marketing Specialist will be responsible for developing and executing strategic marketing plans to promote our immigration services, enhance brand awareness, and drive client engagement. This role requires a creative and analytical thinker with a strong background in digital marketing, content creation, and campaign management. The ideal candidate will have a deep understanding of the immigration industry and a proven track record of delivering successful marketing initiatives.

Key Responsibilities

Strategic Planning and Execution

• Develop and implement comprehensive marketing strategies to achieve business objectives and enhance brand visibility.
• Conduct market research to identify trends, opportunities, and competitive landscape.
• Collaborate with cross-functional teams to align marketing strategies with business goals.

Content Creation and Management

• Create compelling and informative content for websites, blogs, social media, newsletters, and other marketing materials.
• Oversee the development and execution of content marketing strategies to drive engagement and lead generation.
• Ensure consistency in brand messaging and tone across all marketing channels.
• Produce high-quality video content
• (shooting, editing, and post-production) for social media, advertisements, and client-facing materials.
• Design professional promotional posters, banners, infographics, and other visual assets for campaigns and events.

Campaign Management

• Plan, execute, and manage marketing campaigns to promote immigration services and special programs.
• Coordinate with external vendors and agencies as needed.

Client Engagement and Outreach

• Organize and participate in industry events, webinars, and conferences to promote services and network with potential clients.
• Implement customer feedback mechanisms to improve service delivery and client satisfaction.

Analytics and Reporting

• Understand Digital Marketing deeply & utilize marketing analytics tools to track, measure, and report on the performance of marketing initiatives.
• Prepare detailed reports and presentations for manager, highlighting key insights and recommendations.
• Stay updated on industry trends and best practices to ensure continuous improvement of marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A master’s degree is a plus.
• Minimum of
• 5 years of experience in marketing, preferably within the immigration or legal services industry.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing channels, tools, and best practices.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Proficient in using marketing analytics tools and CRM software.
• Strong project management skills with the ability to multitask and meet deadlines.
• Creative thinker with a results-oriented mindset and strong problem-solving abilities.
• Ability to work independently and collaboratively in a fast-paced environment.

Non-Negotiable Technical Skills

Video Production

• Proven experience in shooting, editing, and producing video content for marketing purposes (e.g., client testimonials, promotional videos, social media reels, webinars).

Graphic Design

Strong ability to design professional posters, banners, infographics, and other marketing visuals using tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or equivalent.

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A supportive and collaborative work environment.
• The chance to make a meaningful impact in the lives of individuals and businesses navigating the immigration process.