Tuyển dụng Senior Marketing (Affiliate & Growth Strategy) tại Hồ Chí Minh

Position Overview
Worthfind is a global bag and travel-goods company with over 12 years of design and manufacturing experience. As a Senior Affiliate Marketing, you’ll be the strategic brain behind our affiliate growth. You will analyze the market, define positioning, build the 4P marketing strategy, plan campaigns, and use data to guide decisions. You will work closely with the Affiliate (KOL/KOC) team and the Content team to turn insights and strategy into measurable GMV and brand growth on TikTok Shop.

Key Responsibilities

1. Market Research & Strategic Analysis
   • Analyze market trends, consumer behavior, and competitors in the luggage, travel bag, and fashion handbag categories on TikTok Shop.
   • Build and update SWOT analyses for each brand and turn the findings into clear strategic directions.
   • Define target customers and positioning for Bagsmart and Ecosusi.
2. Marketing Strategy & 4P Planning
   • Develop the 4P strategy (Product, Price, Place, Promotion) for each brand, including hero products, pricing, commission structure, and mega-sale plans.
   • Translate business goals into quarterly and monthly marketing plans with clear KPIs, budgets, and timelines.
3. Campaign Planning & Cross-Functional Execution
   • Plan end-to-end affiliate campaigns and brief the Affiliate team on target creator profiles, key selling points, and commission frameworks.
   • Coordinate with Product, Operations, and Supply teams so inventory, samples, and promotions are ready for each launch
4. Content Strategy & Direction
   • Define content strategy and messaging for each brand, including creative angles, hooks, and best-practice formats (short video, LIVE).
   • Brief the Content team and creators, and use content performance insights to refine creative direction.
5. Data Analysis & Performance Optimization
   • Track and analyze key metrics (GMV, orders, conversion rate, AOV, ROI, creator contribution) and deliver regular reports with clear recommendations.
   • Run A/B tests and use data to optimize product mix, pricing, content, and creator strategy.
   • Forecast sales and plan budgets based on historical trends and market signals.

Yêu cầu ứng viên

• 3+ years of experience in marketing, preferably in e-commerce, affiliate/influencer marketing, or social commerce; TikTok Shop experience strongly preferred..
• Solid knowledge of marketing frameworks (SWOT, 4P, STP, funnel analysis) and the ability to apply them to real business decisions.
• Strong analytical skills, with proficiency in Excel/Google Sheets and experience with data tools (e.g., TikTok Shop Seller Center, Kalodata, FastMoss, Power BI, or similar).
• Strong understanding of TikTok's operating mechanics, algorithm trends, and the creator ecosystem.
• Able to communicate in English (or Chinese).
• Good content sense: able to brief and evaluate content, and to recognize what resonates with audiences.
• Proactive, accountable, well-organized, and able to thrive in a fast-paced environment.

Quyền lợi được hưởng

• Working hours: 8:30 AM – 6:00 PM, Monday to Friday (1.5-hour lunch break); weekends off.
• Competitive salary + performance-based commission.
• Full social insurance (BHXH) contribution.
• 13th-month salary bonus.
• Young, dynamic work environment with strong growth opportunities in the TikTok e-commerce industry.
• Direct ownership of two established international brands, with a clear path to grow into an Affiliate Growth Supervisor / Manager role.