Senior Expert, Business Marketing (B2B)

Job Purpose
The job holder take responsibility for the activities of bussiness marketing of division, including:
1.  Business Marketing Planning
2.  Design of MKT content for Program/ Campaign
3.  Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated 4 Marketing performance management
4.  Marketing performance management
Key Accountabilities (1)
1.  Business Marketing Planning
-  Develop and embed overall marketing calendar (including GTS, insurance) detailing marketing activities and linking each campaign to strategy (i.e. acquisition, retention, deepening) by economic segment, economic sectors/activities, customer groups
-  Manage execution of marketing activities, budget, premium / stocks and provide monthly update
-  Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
-  Drive preparation and implementation of NPS survey
2.  Design of MKT content for Program/ Campaign
-  Design content for marketing program, campaign
-  Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign
3.  Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated via sales channel)
-  Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign fulfilment process and documentation
-  Strengthen public awareness and branding through collaboration with bank-wide Marketing team for marathon, above the line media, social media, strategic sponsorships, etc. (if any)
-  Strengthen collaboration with Central Marketing team to leverage on resources for common campaign (e.g. TET premiums, Mid-autumn festival gifts, etc. if any)
4.  Marketing performance management
-  Develop KPIs and approach for assessment of marketing value
-  Monitor marketing programs and campaign performance / fulfilment
Success Profile - Qualification and Experiences
-  Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration. Priority to have a master's degree or higher
-  Minimum 7 years of experience and strong expertise in B2B marketing, with proven experience in event management, including industry events, private events, and MICE (Meetings, Incentives, Conferences, and Exhibitions).
-  Demonstrated experience working in large multinational corporations (MNCs), the service industry, or organizations serving B2B clients.
-  Solid track record in B2B content marketing and Account-Based Marketing (ABM)
-  Prioritize work experience related to corporate customers
-  Mimimum TOEIC 650 or equivalent
Ngành nghề: Tiếp thị / Marketing, Ngân hàng, Quảng cáo / Đối ngoại / Truyền Thông
Kinh nghiệm: 7 Năm
Cấp bậc: Trưởng nhóm / Giám sát
Hình thức: Nhân viên chính thức
Địa điểm: Hà Nội