Tuyển dụng Senior Executive, Marketing & Communications tại Hồ Chí Minh

As the Senior Executive, Marketing & Communications (Van Lang Complex Campus), the jobholder is responsible for planning and executing integrated marketing campaigns, strengthening brand presence, coordinating cross-functional initiatives, and enhancing customer experience to support the school's enrollment and business objectives.

1/ Integrated Marketing Planning

• Develop and execute integrated marketing plans aligned with brand strategy and enrollment cycles.
• Manage the master marketing calendar, ensuring clear priorities, timelines and ownership.
• Review progress regularly and adjust plans based on business needs.

2/ Resource Management & Stakeholder Coordination

• Coordinate shared resources across marketing executives, designers and junior staff.
• Identify workload constraints, recommend priorities and optimize resource allocation.
• Manage agencies and vendors from briefing to delivery within approved budgets.

3/ Brand Activation & Public Relations

• Plan and execute brand activations and PR initiatives aligned with enrollment objectives.
• Develop key messages, press materials and media/partnership outreach.
• Monitor media coverage and brand sentiment, support crisis communications and report activation results.

4/ Creative Traffic Management

• Manage creative briefs, priorities, workloads and delivery timelines for the design team.
• Review creative outputs to ensure quality and brand consistency before approval.

5/ Event Branding & Audience Experience

• Lead event branding, including concepts, key visuals and messaging.
• Ensure a consistent audience experience across pre-event, on-site and post-event touchpoints.
• Coordinate with event operations teams to ensure brand-aligned execution.

6/ Customer Experience (CX)

• Manage CX initiatives across the parent journey, from awareness to enrollment.
• Identify customer pain points and collaborate with Admissions and relevant teams on improvements.
• Maintain CX standards across digital platforms, enquiries, campus tours, events and communications.

7/ Strategic Campaign Management

• Lead end-to-end campaigns, including objectives, audiences, messaging, channels, budgets and KPIs.
• Monitor performance, timelines and risks, ensuring timely issue resolution.
• Evaluate campaign outcomes and apply insights to future initiatives.

8/ Performance Reporting & Lead Quality

• Collaborate with Admissions to monitor campaign performance and lead quality.
• Analyze funnel metrics, conversion rates and cost per lead to identify improvements.
• Prepare monthly and post-campaign reports with actionable recommendations.

Yêu cầu công việc

• Bachelor's degree in Marketing, Communications, Business or related fields.
• Minimum 3 years of relevant marketing experience, including campaign and project management.
• Strong skills in branding, PR, stakeholder coordination and performance analysis.
• Good English communication and excellent Vietnamese writing skills.
• Proactive, well-organized, detail-oriented and collaborative.
• Experience in international/bilingual K–12 education, CRM or CX is an advantage.

Quyền lợi

• Thưởng: Annual salary review and performance-based bonuses following the school‘s policies.
• Chăm sóc sức khoẻ: Full participation in Social Insurance (SI), Health Insurance (HI), and Unemployment Insurance (UI) as regulated by labor law Additional healthcare insurance. Annual health check-ups and wellness programs.
• Nghỉ phép có lương: Annual leave, holidays
• Điện thoại: phone allowance for work-related purposes.
• Hoạt động nhóm: Engagement in team-building activities, internal events, and corporate social responsibility programs.
• Xe đưa đón: transportation allowance
• Căn-tin: Support nutritious lunches at school
• Khác: Competitive salary based on candidates‘ experience and competencies. Tuition fee support for employees‘ children at UTS. Exclusive benefits from subsidiaries of Van Lang Education Group.