Tuyển dụng Product Marketing Executive tại Hà Nội

Job Overview

We are looking for a Product Marketing Executive to join our team and drive the growth of Shopify apps under the BSS Commerce brand. This role focuses on launching, optimizing, and managing a group of Shopify apps to maximize reach and user adoption. You will play a key role in developing go-to-market strategies, enhancing traffic, and nurturing user engagement across multiple channels.

Key Responsibilities

• Plan and execute go-to-market strategies for new Shopify app launches, ensuring successful product positioning and market penetration.
• Conduct market research to identify customer needs, competitors, and trends.
• Conduct ASO (app store optimization) best practices to increase organic visibility and conversions by implementing keyword research, app descriptions, screenshots and other tactics.
• Collaborate with internal teams (content, design, development) to produce high-quality & engaging marketing content & materials, including landing pages, blogs, case studies, media and promotional assets.
• Nurture and engage users through owned channels such as email marketing, websites, social and in-app communications.
• Track and provide actionable reports for app performance, app rank, marketing campaign results, and user behaviors.
• Perform other tasks as assigned by the manager to support team goals and business growth.

Yêu cầu ứng viên

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-2 years of experience in Product Marketing. Experience in Shopify apps, mobile apps or eCommerce platforms is a plus.
• Familiarity with email marketing tools (e.g. Brevo) and design tools (e.g. Figma) is a plus.
• Design landing pages and websites using drag-and-drop WordPress builders, apply basic SEO, and using AI for content creation is a strong plus.
• Familiarity with web analytics tools (e.g. Google Analytics 4) and product analytics tools is a plus.
• Excellent written English skills.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Analytical mindset with a data-driven approach to problem-solving.

Quyền lợi được hưởng

• Salary: 8 – 12M Gross, reviewed every 6 months
• Exposure to international clients and the latest technology trends.
• Monthly coaching and mentoring programs.
• 5-day workweek (Monday to Friday, 8:30 AM to 5:45 PM)
• Youthful and inclusive environment (95% are 9x and 2k)
• Agile and drama-free working environment that respects differences and focuses on human development
• Opportunities to participate in clubs: Football, running, game, etc.
• Team-building events, picnics, and summer trips
• Scenic office on 14th, 18th, 19th, and 20th floors. Free access to tea and coffee.
• 13.5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
• Social and health insurance in accordance with the Vietnam Labor Code
• Birthday gifts, seniority allowance, course & certificate coverage