Tuyển dụng MT Channel Lead tại Hồ Chí Minh

1. Position Summary:

The MT Channel Lead is responsible for building annual channel plan to drive category growth in his/her channel and customers, managing trade activities and investments in the channel, guiding the team in day-to-day operational tasks and ensuring excellence in channel execution by accounts.

Understand well shopper insights and channel dynamics to build category channel strategy and the related execution plans.

This position reports to the Trade Marketing Head.

2. Accountabilities:

Lead the development of the Trade category plan for assigned channels

• Develop customer & shopper insights for assigned channels and accounts.

• Translate insights into business building opportunities within specific channel and accounts

• Build specific trade plans to align with total trade category plan to deliver category/brand objectives.

• Build full year Merchandising plan and in-store visibility plan along with marketing campaign in launch/re-launch across channels and accounts.

• Design customized activities to win post-mail participations & key events of customers, channel.

• Identify trade spend opportunities and allocate funds for each sector while optimizing & analysing risks.

• Match brand objectives with customer/market needs.

• Work with field sales team to ensure excellence in in-store execution.

Cross-function collaboration in daily operation and launch/re-launch support activities:

• Provide input for marketing to build budget, scheme and communication plans.

• Allocate promotion volume to by channel and customer with DP & CS.

• Work out the brief for BTL agencies and Sales team.

• Develop/adapt in-store POSMs and translate brand designs to trade acceptable materials, that are compliant with standard and government authorities when needed.

• Prepare promotion sell-out volume with attention to market intelligence information.

• Prepare input for brand and build incremental sales volume.

Develop and execute all trade/ schematic shopper promotions:

• Lead scheme proposal and execution, with customization by channel and customer if needed.

• Lead the communication to internal and external stakeholders on the scheme.

• Manage allocation, POSM/Gifts production, and distribution of POSMS based on agreed requirement with the sales per channel and customer.

• Conduct ROI and post-promotion evaluation.

Define Commercial Drivers By Channel & JBP To Deliver:

• Define clear guidelines for commercial drivers:

+ Assortment: identify the best performing portfolio, ideal assortment by channel, by customer.

+ Shelving: define a shopper-based shelving strategy, including a planogram for each customer.

+ Define the primary and secondary (permanent and temporary) placements guidelines & objectives by channel and customer, with the objective to maximize KC’s visibility in store.

• Translate the pricing strategy (defined at portfolio, brand and SKU level) into a Price Pack Architecture for base SKU’s and into a promotion strategy (promotion role & objectives, volume in deal, depth of discount, promo frequency, at brand and SKU level).

• Support KA to develop & execute JBP for key customers.

• Those guidelines will be defined at least at national level and by channel, by customer, and monitored regularly. The guidelines will be defined in close collaboration with brand teams and sales team.

• University graduate in business adm

Yêu cầu công việc

• University graduate in business administrative, foreign trade, economics. Master’s degree is an advantage.

• 6-10 years experience in sales & trade marketing for FMCG industry with at least 3 years working in relevant positions (Trade Marketing Management for MT channel), experience in GT channel is an advantage

• Strong understanding of category, competition and shopper behaviours as well as in-store commercial drivers within the channel.

• Proven business management competency with deep understanding of sales performance metrics, commercial environment, basic financial acumen.

• Strong strategic analytical thinking, creative & innovative thinking, pro-active & can-do attitude

• Strong collaboration & communication/interpersonal skills with the ability to work effectively with both internal / external stakeholders and team working in a complex multi-functional environment

• Ability to inspire, lead and motivate team members, performance management and development.

• Creative and passionate, willing to take challenges.

• Proactive, confident and able to work under high pressure.

• Good command in English and computer skills

Quyền lợi

• Thưởng: 13th payment
• Đào tạo: Training for all employees
• Xe đưa đón: Shuttle bus is provided