Tuyển dụng Market Development Officer tại Khánh Hòa

1. Market and painter understanding

Understand the Consumer Deco Journey, relevant painter insights across various touch points and triggers that help drive brand choice and conversion

Understand painter segmentation and painter DVP to drive effectively brand (Dulux and Maxilite) consideration and conversion.

Understand relevant dynamics, eg, growth areas, territories such as new residential areas and townships, seasonality

Understand the desired brand experience that needs to be delivered

2. Develop and implement the Direct-to-Customer activity plan

Understand Demand Generation strategic plan and develop annual activities plan for their region

Develop and implement market development strategies for the territory, optimize territory coverage and resource allocation

Communicate clear offtake KPIs and performance expectations for Product Consultants, cascade the marking programs to the team clearly and regularly

Build and maintain relationships with key business partners D&B companies, painting shops, key painters

Coordinate with other functions: Retail sales, Consumer and Instore marketing to ensure seamless service delivery

Implement direct-to-customer tactical programs – launch of a new product, festive season, painter loyalty program, Colour of the Year, etc.

• based on the calendar of activities

Monitor and measure effectiveness of programs constantly; recommend course-correction when necessary

Monitor funds allocation and spending

Monitor competitor activities, understand the impact to our business, recommend tactical course of action to Demand Generation Manager and other functional heads

Establish and maintain standard operating procedures for the Product Consultant team and develop effective control process, implement proper control and discipline is in placed to ensure integrity and accuracy in operation and report in their region.

Ensure consistent achievement of offtake sales targets and business objectives

Manage team budgets and resources effectively

3. People and Organization Development

Lead, mentor, and manage a team of Product Consultants to achieve business objectives

Conduct regular performance reviews and provide constructive feedback

Maintain optimal team structure through effective recruitment and retention strategies

Develop capability to deliver optimum productivity together with Sales training and Human Resources in their respective region

Ensure the Product Consultant team is well-trained and equipped with the skills needed, tools and information, including

Product knowledge & Sales Consulting skills

Ongoing campaigns/ programs, mechanics/ schemes

Painter and consumer insights

Performance measures and KPIs

Monitor productivity regularly; follow-through on action points and correcting measures

Ensure integrity of the results via audit and monitoring, with the support of relevant functions (Technical team, retail sales team) and/ or external party in their respective region

Give input to the Demand Generation Manager and other functional heads, if any work processes need improvement.

Ensure there is career roadmap and individual development plan particularly for top performers

4. Product Stewardship and Sustainability

Comply with relevant local regulations and HSES policies and guidelines

Promote safety behavior amongst Product Consultant team

Participate actively in community-based activities, eg, Let’s Colour community programs

1. Educational Qualifications

• Bachelor’s Degree

2. Relevant Working Experience

• Minimum of 4 years in a commercial role (required), preferably with experience in similar industries and function (sales), e.g. construction materials, or using a similar approach, …
• Experienced in managing people for at least 2 years (preferred)
• Experienced with a scope and impact at the regional level (preferred); or at least 10 provinces within a region (required)