Tuyển dụng Loyalty Manager tại Hồ Chí Minh

1. Loyalty Strategy & Roadmap

• Develop annual / quarterly The 1 loyalty & CRM roadmap aligned with CRV business priorities
• Define key member growth priorities: acquisition, activation, frequency, retention, tier-up & reactivation
• Identify strategic member opportunities and translate them into loyalty initiatives.

2. Loyalty Program Management

• Own The 1 loyalty proposition, mechanics, benefit & reward framework
• Review member benefits, missions, points/rewards and tier programs to ensure they drive desired behaviors
• Identify opportunities to improve member value and program engagement while managing investment efficiency.

3. CRM & Campaign Strategy

• Set the overall CRM campaign strategy & segmentation approach
• Define target audiences, campaign objectives, proposition and communication direction
• Ensure campaigns are differentiated by member value, behavior and business objectives, rather than mass promotion only.

4. Campaign Portfolio Governance

• Lead campaign planning across Mass/Food Store, Supplier & Tenant streams
• Prioritize campaign requests and ensure alignment with The 1 strategy
• Establish campaign standards, governance and approval process
• Ensure consistent member experience across channels and BUs.

5. Team Leadership

• Lead and coach CRM Officers across Mass/Food Store and Supplier/Tenant campaigns
• Set team priorities, workload and deliverables
• Build CRM capability in campaign planning, targeting, execution and optimization
• Ensure clear ownership and collaboration with Commercial, MKT, BU and partners.

6. Performance & Optimization

• Own overall CRM / loyalty performance review and identify optimization opportunities
• Evaluate campaign effectiveness based on incremental sales, traffic, frequency, member engagement, redemption and ROI
• Establish learnings and translate them into future campaign / loyalty strategy.

7. Cross-functional & Stakeholder Management

• Act as key loyalty representative with Commercial, MKT, BU, Data, IT and external partners
• Translate business objectives into actionable CRM / loyalty solutions
• Align stakeholders on campaign priorities, mechanics, investment and expected outcomes.

8. Ecosystem & Monetization

• Develop CRM opportunities with suppliers, tenants and strategic partners
• Identify opportunities to leverage The 1 member base for partner-funded campaigns and commercial solutions
• Balance member value with incremental commercial revenue / funding.

Yêu cầu công việc

Qualifications & Skills

• 5+ years of experience in CRM, Loyalty, Customer Engagement, Marketing, Retail, E-commerce, or related fields
• At least 1-2 years of people management experience, leading CRM, Loyalty, or Marketing teams
• Proven experience in developing and managing customer loyalty programs and CRM strategies at scale
• Strong track record in campaign planning, customer lifecycle management, segmentation, and personalization
• Experience in retail, FMCG, loyalty programs, financial services, or customer-focused businesses is highly preferred
• Experience working with cross-functional stakeholders, including Commercial, Marketing, Product, Technology, Data, and Operations teams.

Knowledge & Technical Skills

• Strong understanding of customer lifecycle management, loyalty economics, retention strategies, and customer engagement frameworks
• Solid knowledge of CRM campaign management, customer segmentation, targeting, and personalization techniques
• Strong analytical capability with experience interpreting customer, campaign, and business performance data
• Understanding of loyalty KPIs including acquisition, activation, frequency, retention, redemption, member value, ROI, and customer lifetime value (CLV)
• Experience with CRM and marketing automation platforms (e.g., MoEngage, Salesforce Marketing Cloud, Adobe Campaign, Braze, CleverTap, or equivalent)
• Proficiency in data analysis tools such as Excel, SQL, Power BI, Tableau, or similar platforms is preferred
• Strong business acumen with the ability to balance customer value and commercial objectives.

Quyền lợi

• Thưởng: Performance Bonus
• Chăm sóc sức khoẻ: Baoviet Healthcare
• Nghỉ phép có lương: 15 days