Tuyển dụng LOCAL MARKETING MANAGER – PET FOOD | VND 30–50M | HCMC tại Hồ Chí Minh

1. Trade Marketing & Sell-out Activation – 40%

Develop and execute trade marketing programs to drive sell-out across pet shops, modern trade and veterinary clinics.

Develop in-store execution standards covering display, POSM, planogram, sampling and promotions.

Monitor sell-through, stock rotation and reorder frequency across key outlets.

Identify slow-moving stores and develop corrective actions to improve product rotation.

Lead consumer-facing activations including sampling roadshows, pet shop events, breeder/groomer engagement and city-level brand activities.

Work closely with the distributor's Sales Team and provide trade tools, brand pitches and sales support materials.

2. Local Brand Building – 30%

Develop and strengthen KitchenFlavor's brand positioning and presence in Vietnam.

Translate global brand strategy into locally relevant messaging and marketing assets.

Build relationships with pet communities, pet shops, breeders, groomers and relevant industry partners.

Develop brand presence through pet industry events and consumer engagement activities.

Monitor competitors such as Royal Canin, Pedigree, Whiskas and other regional pet food brands.

Provide market intelligence, competitor analysis and recommended actions.

3. Digital Brand Marketing – 20%

Build and manage KitchenFlavor Vietnam's digital presence across

Website, Facebook, TikTok, Instagram and Zalo.

Develop content strategy and editorial calendars.

Create and manage content around products, pet care, lifestyle and brand storytelling.

Build relationships with KOCs, pet communities and pet owners to generate UGC and brand advocacy.

Amplify offline activities through digital channels and drive traffic to stockist locations.

Establish the brand's digital foundation in Year 1, with future expansion into social commerce and online sales.

4. Marketing Planning & Budget Management – 10%

Develop the annual Vietnam marketing plan and campaign calendar.

Manage the local marketing budget, including allocation, tracking and performance evaluation.

Monitor campaign effectiveness and provide ROI reporting.

Prepare monthly and quarterly marketing reports for both the distributor and international brand team.

Ensure marketing activities are aligned with distribution, sales and brand priorities.

5+ years of experience in Trade Marketing, Brand Marketing, Channel Activation or related roles.

Strong preference for candidates with experience in

Pet Food, Pet Care, Animal Nutrition or FMCG.

Strong hands-on experience in

Trade Marketing, In-store Activation, Retail Execution and Sell-out.

Experience working with distributors and retail channels.

Strong commercial and analytical skills, with the ability to analyze sell-through data and identify opportunities for improvement.

Practical experience in Digital Brand Marketing, including Social Media, Content, Website and Community Building.

Experience in marketing planning and budget management.

Professional working English with the ability to communicate effectively with an international brand team.

Willingness to travel regularly across Vietnam.

Based in or willing to relocate to Ho Chi Minh City.