Tuyển dụng KOL Marketing Executive tại Hồ Chí Minh

Job Description

• Spot and translate social media trends — monitor TikTok, Instagram, YouTube, and Facebook for viral formats, trending sounds, and beauty content patterns; turn them into KOL content ideas.

• Write platform-native scripts for short-form videos and photo posts — from hook to CTA, tailored to each platform's algorithm and audience.

• Brief KOLs on content direction — deliver clear, inspiring creative briefs that balance brand messaging with creator freedom.

• Review KOL content pre-publishing — ensure product claims are accurate and output meets brand standards.

• Partner with the KOL Booking team to match creators with content formats based on their strengths and audience fit.

• Track content performance — analyze views, engagement, CTR, and conversion per post; use data to refine future scripts and strategy.

• Build a beauty content playbook — document proven hooks, script formulas, and high-performing structures for the skincare category.

Yêu cầu ứng viên

Requirements

• 2–5 years of experience in social media marketing, content creation, or KOL marketing within beauty, skincare, or FMCG.

• Strong scriptwriting skills — able to write engaging, platform-native scripts independently; portfolio of past work highly preferred.

• Deep familiarity with TikTok, Instagram, and Facebook content ecosystems — you know what makes a video go viral and can reverse-engineer why.

• Sharp eye for beauty content — understands skincare storytelling, before/after formats, and tutorial structures.

• Creative, trend-sensitive, and fast — able to turn a trending topic into a script within 24 hours.

• English as a working language; native Vietnamese; Chinese is a plus.

Quyền lợi được hưởng

• Social Insurance:​ Statutory social insurance is provided in accordance with local regulations.
• Monthly Bonus and Incentive:​ Competitive monthly bonuses and performance-based incentives to reward contributions and boost income.
• Regular Team Building:​ Frequent team-building activities to strengthen collaboration and team spirit.
• Birthday Gift:​ Special gifts or benefits for employees on their birthdays.
• Quarterly Free Products:​ Quarterly opportunities to receive and experience the company's products for free.