Tuyển dụng eCommerce Director/Client Lead (DTC)

Company description

Delivering Smarter, Faster, Accountable Media We exist to grow our clients businesses through Smarter, Faster, Accountable media services.

Smarter

We use our clients’ data to drive growth.

Faster

We have media, data and creative production under one roof to deliver an agile advantage.

Accountable

• We demand that we are accountable to our clients’ business growth.
• Born as a specialist performance media agency, we apply a performance mindset to a full range of integrated marketing solutions, from media to creative, data and technology. Our mission is to grow our clients’ revenue through regression-based media planning complemented with human insight to help determine the optimal balance between brand and performance media
• Overview
• At
• Atomic 212°, we’re not your average media agency. We started as a performance media and search marketing specialist, but we’ve evolved into an award-winning agency that combines creativity, technology, and data to deliver exceptional results across all media channels. From big-picture strategies to granular campaign execution, accountability and innovation are in our DNA. We work with major global and Australian brands across industries, delivering solutions that inspire and perform.
• Now part of
• Publicis Groupe, you will join one of the world’s most progressive and dynamic modern communications businesses and enjoy the benefits that come with the network – from extensive Learning & Development opportunities, additional leave benefits, to a strong culture of connection and collaboration across our entire network.
• Who are we looking for?
• As an Ecommerce Lead, your role is to deliver best-in-class ecommerce and performance marketing strategies across channels, driving sustainable growth, commercial performance and exceptional client service. You will be responsible for maximising client profitability, identifying opportunities to improve performance and efficiency, and overseeing workflow and delivery across the business to ensure client objectives are consistently achieved.
• Working closely with the Group Account Director and wider performance team, you will lead the development and execution of integrated ecommerce strategies that drive customer acquisition, conversion, revenue growth and customer lifetime value. You will proactively identify opportunities to optimise investment, improve return on marketing spend and unlock incremental revenue opportunities across all relevant channels.
• This role carries significant responsibility as a key custodian of Atomic 212° and a trusted partner to your clients. You will act as the internal champion of your clients’ commercial priorities, ensuring their business objectives are understood, communicated and translated into effective ecommerce and performance marketing strategies. You will bring strong expertise across performance channels, ecommerce trading and digital customer journeys, guiding teams to deliver best-practice implementation, optimisation and measurement.
• You will take ownership of understanding and challenging client briefs, uncovering the underlying business objectives and the ‘why’ behind each request. From there, you will develop clear, insight-led recommendations that connect ecommerce strategy with a cohesive cross-channel performance approach. This includes defining channel roles, recommending budget allocation and investment priorities, establishing performance KPIs, and ensuring strategies are aligned to revenue, profitability and growth targets.
• Throughout the process, you will collaborate closely with planning and trading, strategy, SEO, SEM, paid social, programmatic, content marketing, CRM and data & analytics teams to ensure all channels work cohesively towards shared business outcomes. You will champion a test-and-learn approach, using data and performance insights to drive continuous optimisation, improve efficiency and deliver measurable commercial value for clients and Atomic 212°.
• What will your day to day look like?
• Builds, maintains and fosters client relationships + Internal stakeholders
• Builds, manages and mentors direct reports to ensure team effectiveness, efficiency and development, including interviewing and on-boarding new team members.
• Drives an agenda of inter agency collaboration to achieve clients’ results, ensuring updates and insights are shared amongst all internal stakeholders
• Represents the voice of the client and the brand having intimate knowledge of their business and their competitors
• Uncovers data led insights in order to respond to Client briefs to meet objectives
• Delivers strategic cross channel communication recommendations in response to a clear client brief which includes Identifying and analysing the macro environment, audience & channel data to formulate media strategy and then delivering this communication framework to meet the budget
• Strong offline & planning experience, but with strong digital/performance understanding
• Leads team brainstorming sessions to generate big ideas to drive the rightful innovation defined by the client.
• Understands how to derive media mixes, that will deliver on outcomes for clients
• Understands the role and responsibilities of each media channel and its impactfulness
• Engrained in the client’s business by having a clear understanding of their problems and priorities, and provides effective solutions
• Identifies opportunities to grow revenue streams for Atomic 212° and on behalf of your clients
• Ensures forecasts are accurate and communicated to Finance in a timely manner
• Delegates appropriate authority and responsibility to others, with latitude for them to do a task their way, as long as it’s within the agreed Atomic Way of Working.
• Coaches and mentors team members to build their skills and competencies (with support of our development and training program)
• Motivates and engages with the team to retain our talent
• Sets the pace and direction for the client team, ensuring that there is a clear and fair timeline provided within the team to manage workload
• Leads and manages outputs of other teams ensuring deliverables are aligned to brief and KPIs.
• Leads and manages internal and client’s WIPs.
• Provides expert e-commerce knowledge to all clients
• Proactively upskills on all channels on an ongoing basis to ensure you are an expert in all developments
• Provides clients with regular updates in regards to the media landscape overviews, trend  analysis and developments while always ensuring a unique and personal point of view
• Leads the wider agency team through knowledge sharing and inspiration.
• What will set you up for success?
• Established experience in e-commerce (either client or agency side).
• Accountability across client KPIs – nCAC, Revenue & MER.
• Management of clients within AU, US & EU markets is an advantage
• Advanced understanding of ecommerce & digital platforms with technical hands on experience across Shopify, Google Ads, Meta, Tiktok & Pinterest.
• Previous experience in shopping feed & inventory management (Shopify, Lexxer, GMC).
• The ability to maximise value delivered for clients
• Strong relationship and account management skills
• Ability to effectively delegate tasks to deliver on deadlines and maximise productivity within the team and agency
• Excellent knowledge of the media landscape and the impact of changes to media consumption trends
• Excellent presentation skills and commanding presence to instil trust internally and externally
• Strong, senior-level communication skills
• Ability to manage multiple clients simultaneously with an emphasis on solution derived customer service
• Demonstrates commercial acumen
• Analytical and critical thinking
• Problem solving mentality
• Proficient with MS Excel, Word and experience with G Suite and Mac programs: Keynote
• #LI-DS1
• Why Join Atomic 212°?
• Be part of a bold, evolving agency known for innovation and industry leadership.
• Collaborate with passionate, talented colleagues on a variety of exciting projects.
• Gain exposure to major clients and