Tuyển dụng E-commerce Lead tại Hồ Chí Minh

Job Overview

This is an E-commerce Lead role responsible for managing and growing PICKY PICKERS Vietnam’s official stores on Shopee and TikTok Shop, while supporting the development of direct sales through Facebook and Instagram.

You will take ownership of day-to-day operations, sales planning, pricing, promotions, marketplace advertising, and channel profitability. This is a hands-on role for an experienced e-commerce professional who can operate independently, set clear priorities, and deliver measurable results.

As a key member of our growing Vietnam team, you will work directly with the Director and collaborate closely with the Marketing Lead, content marketer, designer, and fulfillment partners. You will play a central role in developing the online presence and sales of curated Korean Mom, Baby & Kids brands in Vietnam.

Key Responsibilities

1. E-commerce Strategy & Store Management

• Lead daily operations and growth across Shopee and TikTok Shop.
• Develop monthly sales plans with clear targets, budgets, campaign schedules, and priorities.
• Manage product listings, pricing, bundles, store layouts, and campaign setup.
• Ensure product detail pages are accurate, persuasive, and aligned with brand positioning.
• Maintain platform compliance, store health, and service quality.
• Develop practical workflows for direct orders through Facebook and Instagram in collaboration with the Marketing Lead.

2. Pricing, Promotion & Profitability

• Propose pricing and promotional strategies based on product costs, competitor benchmarks, and business targets.
• Assess campaign profitability, accounting for platform fees, advertising costs, discounts, affiliate commissions, gifts, and shipping support.
• Plan and execute platform campaigns, flash sales, vouchers, bundles, and gift-with-purchase offers.
• Check the combined impact of overlapping promotions before launch to protect margins.
• Identify priority SKUs and hero products, and recommend actions for slow-moving inventory.
• Align online pricing and promotions with the company’s broader brand and sales channel strategy.

3. Marketplace Advertising & Sales Growth

• Plan, execute, and optimize marketplace advertising within agreed budgets.
• Monitor advertising efficiency and sales contribution, and recommend budget adjustments based on results.
• Work closely with the Marketing Lead to align advertising, content, product launches, and promotions.
• Coordinate TikTok Shop affiliate activities with the marketing team, including product selection, commission planning, and sales tracking.
• Identify opportunities to improve traffic quality, conversion rates, average order value, and repeat purchases.

4. Performance Analysis & Business Insights

• Maintain accurate sales dashboards and prepare timely weekly and monthly reports.
• Track sales, completed orders, traffic, conversion rates, average order value, advertising efficiency, and channel profitability.
• Clearly distinguish between placed orders, completed orders, cancellations, and returns when reporting performance.
• Analyze results against targets and previous periods, explaining the reasons behind changes.
• Turn findings into specific actions on pricing, promotions, advertising, and product selection.
• Share customer feedback and SKU-level insights to support assortment planning and future brand expansion.

5. Order, Inventory & Fulfillment Coordination

• Oversee order processing, customer inquiries, returns, and refunds to maintain a reliable customer experience.
• Coordinate with warehouse and delivery partners to ensure accurate and timely fulfillment.
• Monitor stock availability and reconcile inventory across sales channels and warehouse records.
• Forecast replenishment needs based on sales trends and upcoming campaigns.
• Track slow-moving stock and products approaching expiry, and propose appropriate sales plans.
• Resolve operational issues proactively and establish workflows that reduce recurring errors.

6. Cross-team Collaboration & Leadership

• Work closely with the Marketing Lead, content marketer, and designer to align campaign messages, visuals, and store execution.
• Provide clear briefs and timelines for product pages, campaign banners, and promotional materials.
• Coordinate with platform representatives and external partners to resolve issues and explore growth opportunities.
• Establish clear operating procedures, reporting routines, and responsibilities.
• Guide and develop junior e-commerce team members as the team expands.
• Contribute to discussions with the Director on channel growth, category priorities, and commercial decisions.

Why You Should Join Us

1. Lead e-commerce operations and growth for curated Korean Mom, Baby & Kids brands in Vietnam.
2. Gain end-to-end operational and commercial experience, with ownership of sales growth and channel performance.
3. Work directly with the Director and contribute to decisions that shape the business.
4. Have the opportunity to grow into an E-commerce Manager role and beyond, based on your performance and business growth.
5. Join a friendly, collaborative team where your ideas can lead to measurable results.
6. Gain direct exposure to Korean brands and collaboration across regional markets.
7. Saturday work arrangement: Work from home from 8:00 AM to 12:00 PM.

Yêu cầu công việc

Who We’re Looking For

• 4+ years of experience in e-commerce operations, marketplace management, or digital commerce.
• Hands-on experience managing Shopee and TikTok Shop, with a strong understanding of the Vietnamese market.
• A track record of independently managing store operations, sales plans, promotions, and performance improvement.
• Experience managing marketplace advertising budgets and optimizing campaigns.
• Strong numerical skills and the ability to assess margins, promotional costs, and channel profitability.
• Ability to take responsibility for both daily execution and commercial decisions.
• Strong attention to detail in pricing, campaign setup, inventory, and reporting.
• Experience collaborating with marketing colleagues, designers, and fulfillment partners.
• Ability to prioritize independently, resolve problems, and follow through without constant supervision.
• Ability to guide junior team members and build effective working processes.
• Fluency in English, both spoken and written, is a strong advantage for communicating directly with the Director and international partners.

Nice to Have

• Previous experience in the Mom & Baby industry is highly valued.
• Familiarity with Mom, Baby & Kids products and the purchasing behavior of Vietnamese parents.
• Experience with TikTok Shop affiliate operations, livestream commerce, or creator-led sales.
• Experience managing direct orders through Facebook, Instagram, or social commerce management tools.
• Experience in a startup or early-stage business.
• Experience working with platforms, vendors, agencies, or fulfillment partners.
• Strong partner communication skills.

Quyền lợi

• Thưởng:

  13th-month salary and annual performance bonus

• Chăm sóc sức khoẻ:

  Annual health check-up

• Nghỉ phép có lương:

  Annual leave: 12 days per year

• Căn-tin:

  A variety of complimentary office snacks to keep you energized throughout the day.

• Khác:

  Full social, health, and unemployment insurance