Tuyển dụng Brand Marketing Lead (Hybrid) tại Hà Nội

Own brand management for Steam For Vietnam and AI For Vietnam. Steward the visual and narrative identity of both brands across every touchpoint — product, event, partnership, press — ensuring consistency with our cultural mission and founder voice. Develop and maintain brand playbooks, messaging guidelines, and quality standards, and hold cross-functional teams accountable to them.

Drive product growth hacking across flagship programs. Design, run, and scale acquisition, activation, and retention experiments for ViGen, EduOne, OctoAI, AI Day, and other tech programs using content, community, referral, and paid loops. Own the full funnel and its metrics, reporting weekly on experiments, learnings, and the quarterly growth roadmap.

Lead go-to-market for AIV and S4V tech programs. Partner with Product and Program Managers to plan and execute launches, community activations, hackathons, and leaderboard campaigns. Translate technical milestones into compelling stories for Vietnamese creators, students, educators, researchers, and technologists, ensuring every program reaches its intended audience at scale.

Manage paid, owned, and earned channels as one integrated engine. Operate paid media (Meta, Google, TikTok, YouTube), owned channels (website, newsletter, social, community), and earned media (press, PR, influencer, academic) with a unified strategy. Allocate budget across channels, track ROI, and continuously optimize the channel mix against agreed growth and brand goals.

Produce partner-, client-, and customer-facing materials. Craft high-caliber decks, one-pagers, case studies, proposals, and reports for funders, government partners, corporate sponsors, and B2B customers.

Yêu cầu ứng viên

4+ years of experience in marketing, growth, or brand roles at a tech company, startup, or digital-first nonprofit, with proven ownership of at least one brand's or product's full marketing engine.

Strong fluency with modern marketing tools and AI workflows — comfortable using AI to create content, run analytics, manage ad operations, and accelerate experimentation, with genuine curiosity about emerging AI products.

Proven track record running integrated paid, owned, and earned campaigns with measurable outcomes (reach, CAC, conversion, retention), and the ability to tell a clear story with data.

Excellent written and verbal communication in both Vietnamese and English, with the ability to write brand-caliber copy and craft compelling decks independently.

Self-starter with strong project management skills, comfortable operating in a fast-moving, cross-functional environment with multiple flagship initiatives running in parallel.

Quyền lợi được hưởng

Salary range: 20.000.000 - 22.000.000 VND (NET)

Hybrid working mode (Remote 2-3 day/week)

Own the brand and growth of two of Vietnam's most ambitious tech-for-impact organizations at a historic moment for AI in Vietnam.

Work directly with the Co-founder and leadership team, and alongside partners from Meta, Google, NVIDIA, MOET, and leading Vietnamese institutions.

Shape the go-to-market of flagship products (ViGen, EduOne, OctoAI, AI Day) that reach millions of Vietnamese learners, educators, and technologists.

Lead a creative team, define the voice of AI and STEAM education in Vietnam, and help build a new category for tech-for-impact in Southeast Asia.

Competitive compensation, mentorship from world-class operators, and a mission that matters.