Tuyển dụng Brand Marketing tại Hồ Chí Minh

We’re looking for a Brand Marketing to join Empoint and take ownership of brand development from strategy to execution. You’ll work across brand planning, consumer insights, content, campaigns, and activations to build strong brand presence and drive business growth.

This role is ideal for someone who understands both brand thinking and hands-on marketing execution, and enjoys working in a fast-paced, cross-functional environment.

Key Responsibilities

1. Brand Strategy & Planning

• Develop and execute annual brand plans aligned with business objectives.
• Build and refine brand positioning, communication direction, and key brand messages.
• Develop integrated marketing campaigns (IMC) across ATL, BTL, digital, social, and other relevant touchpoints.
• Translate consumer and market insights into actionable brand strategies and marketing initiatives.

2. Campaign & Content Execution

• Lead the execution of brand campaigns from planning to launch and post-campaign evaluation.
• Oversee social content, PR, KOL/KOC activities, promotional programs, and consumer activations.
• Develop and manage brand touchpoints such as in-store activities, pop-ups, events, e-commerce, and digital platforms.
• Work closely with internal teams and external agencies to ensure campaigns are delivered on-brand, on-time, and within budget.

3. Cross-functional Collaboration

• Work closely with Sales, Trade Marketing, Finance, E-commerce, and other internal teams to align brand initiatives with business priorities.
• Coordinate with external agencies, creative partners, production teams, and other vendors.
• Ensure consistent brand communication across different channels and consumer touchpoints.

4. Performance & Business Management

• Monitor campaign and brand performance, identify key learnings, and recommend optimization opportunities.
• Support budget planning and tracking for brand marketing activities.
• Understand and work with basic P&L principles, connecting marketing investment with business outcomes.

Yêu cầu ứng viên

What We’re Looking For

Experience & Knowledge

• Experience in Brand Marketing, Marketing, or a related role, preferably within FMCG, consumer goods, retail, or e-commerce.
• Strong understanding of market research, consumer insights, brand positioning, and campaign planning.
• Good understanding of product portfolio management and how products translate into consumer-facing marketing.
• Basic knowledge of P&L, marketing budgets, and business performance.

Skills

• Strong project management skills with the ability to manage multiple projects and stakeholders simultaneously.
• Strong communication, presentation, and negotiation skills.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Strong strategic thinking combined with a hands-on, execution-oriented mindset.
• Data-driven and consumer-centric, with the ability to turn insights into clear marketing actions.
• Good command of English in communication and presentation.

Quyền lợi được hưởng

• Comprehensive participation in social, unemployment, and health insurance in accordance with company regulations and legal requirements
• Lunch and parking allowances.
• Extensive health insurance coverage.
• Opportunity to thrive in a dynamic, supportive, and professional environment.
• Ongoing training and development opportunities.